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Recommended by locals! Japan’s Okayama “Top 10 Stylish” Souvenirs to Buy

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — When traveling in Japan, regional specialty goods or local products are often irresistible as souvenirs. But what kind of souvenir is truly locally recommended and not available elsewhere? A genuine local product. Reporters from 《ETtoday Eastday Travel Cloud》 visited Okayama, Japan this time and specially invited HAREMACHI District Manager Ayako Fujimaki, who specializes in selling various local Okayama goods, to recommend the “Top 10 Must-Buy Items in Okayama, Japan.”

Reported and photographed by Reporter You Ru / Japan

When traveling in Japan, regional specialty goods or local products are often irresistible as souvenirs. But what kind of souvenir is truly locally recommended and not available elsewhere? A genuine local product. Reporters from 《ETtoday Eastday Travel Cloud》 visited Okayama, Japan this time and specially invited HAREMACHI District Manager Ayako Fujimaki, who specializes in selling various local Okayama goods, to recommend the “Top 10 Stylish Must-Buy Souvenirs in Okayama, Japan.”

% HAREMACHI, which sells a variety of local products from the area.


1. MT washi tape starting from 151 yen

▲ Washi tapes in various colors and patterns.


The true birthplace of washi tape is Okayama. Traditional washi tape factories with over a hundred years of history have become one of travelers’ favorite souvenirs after releasing uniquely cute designed tapes.
2. Canned fish 864 yen

▲ Canned fish with adorable design packaging.


A specialty canned fish from Okayama, locally referred to in Japanese as “something so delicious you’d want to dine at someone else’s house.” Not only is the inside delicious, but the outer packaging also features designs by young local designers from Okayama, showcasing a youthful and cute vibe.

3. Hiroaki Hirai Cup 6,480 yen

▲ A cup that is light and thin, with a stylish design.



A cup made by the renowned Okayama utensil designer Hiroaki Hirai, characterized by its thinness and lightness—an uncommon cup style elsewhere.

4. Bizen ware by Seiji Namba 4,320 yen

▲ A less common high-stemmed glass style of Bizen ware.


Bizen ware is a famous type of pottery from Okayama, Japan, among which the works of potter Seiji Namba are particularly representative. Two high-stemmed glass styles are recommended here.

5. Maneki-neko (Lucky Cat) 1,620 yen

▲ A self-made maneki-neko from the Maneki-neko Museum.



Okayama is loved by many travelers from other parts of Japan for having the Maneki-neko Museum. The self-made maneki-neko from Okayama, with its cute design, is especially popular among female travelers, making it one of the recommended souvenirs.

6. Momotaro Marshmallow 810 yen

▲ A cute-shaped Momotaro marshmallow.

A representative image product of Okayama, the Momotaro marshmallow is a unique local product. Its cute shape and fresh taste make it a delightful treat.
7. Kurashiki Canvas Tote Bag 6,480 yen

▲ A Kurashiki canvas tote bag.


As the most iconic product of Kurashiki, the Kurashiki canvas bag is loved by young people for its quality material and stylish design. Especially compared to tote bags from other regions, the Kurashiki canvas bag series is more affordable.

8. Ishida Hat 25,920 yen

▲ A hat with a fashionable design despite using a rare traditional technique.


Woven with a “single-string” method where no seams are visible in the middle, this is an extremely rare technique worldwide, making it quite precious and naturally a bit pricier.

9. TABIRILA Tabi Shoes 8,640 yen

▲Shoes with a traditional Japanese feel, in bright and adorable colors.


▲Cute-looking tabi shoes, with the focus on a lightweight, comfortable grounded feel and a highly stylish design.

10. Miracle Sake ¥1,836

▲The appearance of the sake bottle.

▲Sake made using a rice cultivation method guided by Masanobu Fukuoka, crafted from Omachi rice, completely pesticide-free and non-toxic.

HAREMACHI
▲Address: 1-2-1 Shimoishii, Kita-ku, Okayama-shi, Okayama
▲Phone: +81 86-206-7204
▲Business hours: 10:00 - 21:00

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