From January 16 to 19, the 15th Asia Outdoor Trade Show (ISPO) was held at the China International Exhibition Center in Beijing. The NITECORE booth attracted a large number of professional visitors, with bustling crowds, active business discussions, and continuous on-site contract signings. Undoubtedly, NITECORE received great recognition and affirmation from the industry.
NITECORE is a well-known lighting brand in China. On the occasion of the 15th anniversary of ISPO Beijing, NITECORE was awarded the "Outstanding Industry Partner" medal by ISPO Beijing. The LC10 USB Magnetic Outdoor Power Bank, which integrates charging, discharging, and emergency lighting, stood out with its innovative design and excellent performance, winning this year’s ISPO Global Design Award. It became the only professional outdoor lighting brand from China to be honored.
Only by making great products can a brand truly succeed. For 12 years, NITECORE has always believed in one principle—never stop innovating. Li Yizhen, co-founder of NITECORE, emphasized that people in the industry should unite to build up Chinese brands. We shouldn’t just focus on OEM manufacturing or be known as the world’s factory—we must create with our own wisdom. In the LED lighting industry, China’s technological strength leads the world. NITECORE has won major awards both domestically and internationally, proving the brand's outstanding technical capabilities.
Outdoor activities have now evolved into a lifestyle attitude. In the early days, outdoor enthusiasts had minimal gear requirements—just bring a backpack and go. But today, aside from basic protective equipment, people can’t do without electronic devices, and their expectations for the quality of these gadgets have grown significantly. Providing reliable power solutions for these devices has become a crucial aspect. Nowadays, even if you bring nothing else, you must carry a charging device. NITECORE initially focused solely on lighting, but lighting represents one of the simplest power solutions in outdoor sports—basic illumination. Today, NITECORE goes beyond providing light; it also offers power. From single-battery chargers, to charger devices, to power banks, to larger power supply units—ranging from small to large—it fully meets all kinds of outdoor charging needs.
NITECORE provides various uninterrupted power supply solutions for outdoor users. Unlike ordinary power banks, NITECORE has developed models that can be used in diving and heavy rain environments, creating a fully waterproof series ranging from 5,000mAh to 20,000mAh. In addition to portable power banks, NITECORE also offers power supply units suitable for road trips and long-duration outdoor activities. These power units can charge multiple smart devices simultaneously, support devices requiring 220-volt input, and can even power a refrigerator.
New retail is not just a sales trend, but also a comprehensive concept integrating marketing and operations. NITECORE has gone through various stages—from the impact on traditional retail stores, to the rapid growth of online sales, to the vigorous development of new retail business today. Whether it’s e-commerce, social commerce, or marketing strategies across various platforms and media, all need to be integrated and managed comprehensively to meet customers’ diverse needs. The visual appeal of online and offline store designs, as well as the effectiveness of promotional content, are key factors influencing customer experience. In 2019, NITECORE will focus on enhancing both online and offline interactive experiences to significantly improve customer satisfaction. Trending channels like Douyin present a major challenge for brand marketing. NITECORE is keen to participate in and explore new forms of online and offline interaction and engagement.