Text by MOOK Scenic Spots Family, compiled and reported
Princess Cruises Taiwan branch celebrates its fifth anniversary with a birthday commemoration aboard the Sun Princess (Photo/Princess Cruises, the same below)
Looking back at the five years from 2014 to 2018, the brand has achieved remarkable success, becoming the first international cruise line to deploy three uniquely featured ships in Taiwan within one year. It also became the third largest source market for Princess Cruises, continuously offering Taiwan diverse and unforgettable cruise holidays.
Star Princess.
It hasn’t been easy for a global premium brand like Princess Cruises to enter and operate in the Asian local market. Through two key strategies – “localization development” and “diversified services” – the brand successfully boosted the cruise tourism trend and the rise of related industries, making a strong impact in the Taiwanese market.
Star Princess
In addition, Princess Cruises is committed to expanding its understanding of the Taiwanese market. From cruise ship facilities and services to itinerary planning, all are adjusted according to local Taiwanese culture and consumer preferences, delivering an international luxury cruise experience unlike any before.
Enjoy cuisines from around the world aboard a Princess ship
To continue providing high-quality service and cruise enjoyment to guests worldwide, Princess Cruises has also introduced four future plans, including building the world’s most superior fleet, offering new tech-based personalized services, launching new 2019 Japan-Korea dual-country experiences, and featuring distinctive flight cruise itineraries.
In 2020, Princess Cruises will welcome its fifth Royal-class cruise ship, the Enchanted Princess, which is scheduled to set sail on June 15, 2020, embarking on multiple cruises across Europe.
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