Seizing the Winter Olympics Opportunity, Leveraging Location Advantages, and Catalyzing the Ice and Snow Economy
Shijingshan District Hosts the “First Shijingshan Ice and Snow Industry Forum”
As the Winter Olympics enters the “Beijing Time,” Shijingshan District in Beijing—home to the Winter Olympic Organizing Committee, multiple Olympic competition and training venues, and a strong public enthusiasm for winter sports—is also presented with a historic opportunity for leapfrog development in ice and snow sports and industry. To further promote the “Three Hundred Million People Participating in Ice and Snow Sports” initiative and foster the integrated growth of the ice and snow industry, Shijingshan District hosted the “First Shijingshan Ice and Snow Industry Forum” on January 23, 2019, themed “Rooted in the Winter Olympics, Looking to the Future.”
Over 200 participants attended the event, including leaders from relevant government departments, industry associations, university experts and professors, as well as executives from renowned domestic and international ice and snow enterprises. Together, they engaged in comprehensive, multi-angle, and in-depth discussions on how to seize the Winter Olympics opportunity, leverage location advantages, and catalyze the ice and snow economy. The event featured segments such as keynote speeches, roundtable dialogues, corporate presentations, and an ice and snow knowledge classroom. It also included displays of Winter Olympics culture and ice and snow enterprises, as well as interactive ice and snow sports experiences, all aimed at advancing the healthy development of Shijingshan’s ice and snow industry through diverse formats and building the shining brand of “Shijingshan Ice and Snow.”
Zuo Xiaobing, Deputy District Chief of Shijingshan District Government
Zuo Xiaobing, Deputy District Chief of Shijingshan District Government, attended the forum and delivered a speech. Ren Liantian, Party Group Secretary of the Shijingshan District Sports Bureau, introduced the district’s efforts in supporting the Winter Olympics and developing ice and snow sports. Representatives from the China-Finland Chamber of Commerce, Holy skiing, TUSpark Ice and Snow, Shouqi Sports, and Jinying Eagle Technology respectively gave presentations on the China-Finland Ice and Snow Exchange Year projects, the Tianzhiyi Ice and Snow Sports Training Program, the TUSpark Ice and Snow Project, the Bird’s Nest Ice Cube Project, and the Jinying Eagle Digital Intelligent Management Project. Well-known ice and snow enterprises such as TUSpark Ice and Snow Group, EU Joy Ice and Snow Investment Management (Beijing) Co., Ltd., Beijing Shouqi Sports Culture Co., Ltd., Beijing Jinying Eagle Technology Development Co., Ltd., Liaoning Holy Skiing Co., Ltd., Miyuan (Zhangjiakou) Tourism Resort Co., Ltd., Chongli Cuiyunshan Galaxy Ski Resort, Beijing Yuyang International Ski Co., Ltd., and Beijing Jinglian Sports Management Co., Ltd. (Beijing Lotus Mountain Ski Resort) participated in the exhibition.
Leadership Speeches
Corporate Presentations
This forum was organized by the Shijingshan District Sports Bureau of Beijing and hosted by Beijing Bingxue Weiye Culture Communication Co., Ltd.
