On September 16,
the 7th Asia Bike Show has successfully concluded.
But this is not the end,
it is the beginning of a new journey.
Everything rises and falls, but only those who persevere can achieve lasting success.
Over the three-day exhibition period (September 14–16), the show welcomed 5,909 professional visitors, while the public days attracted 1,924 general attendees. A total of 201 exhibitor brands from around the world showcased their latest products and technologies, with international brands accounting for 52.2%. Additionally, 228 media representatives were present to cover the event.
Li Hao, Project Director of Asia Bike Showcommented: “As an authoritative information platform for China’s bicycle industry, the Asia Bike Show not only showcases future trends but also offers a concentrated opportunity to understand the current state of the industry in a limited time. Although the industry is currently facing some pressures, the future outlook remains positive. Companies need to adapt to market adjustments and changes, respond proactively, and grow together.”
(Li Hao, Project Director of Asia Bike Show, launched the domestic premiere of the '2016 China Sports Bicycle Industry Report' at the show)
Dirk Heidrich, Project Director of EUROBIKEsaid: “This is my first time at the Asia Bike Show. Despite the impact of slower market growth, which led to a slightly reduced scale, I found the show to be truly excellent—from organization and booth setups to the test ride zones, everything was perfect. The close partnership between EUROBIKE and Asia Bike Show provides a platform for mutual exchange in the European and Asian bicycle markets, and we will further strengthen our collaboration in the future.”
As a top-tier professional event in China’s bicycle industry, the Asia Bike Show serves as the prime time for major brands to unveil their latest products and the best platform for announcing future market strategies. Each year, it attracts a large number of potential dealers and professional visitors seeking efficient business opportunities.
Regarding brand awareness and feedback from professional visitors,Li Zhenkun, Sales Director of Upland / Lapierre - Tianjin Jinlun Xinde Import & Export Trade Co., Ltd.stated: “From the perspective of complete bike brands, over the past two years, the Asia Bike Show has significantly boosted our brand recognition and earned the trust of dealers. This exhibition exceeded our expectations—the quantity and quality of professional visitors were better than anticipated, and we even secured some concrete deals with dealers on-site.”
Zang Peng, Sales Vice President of XDS (Xidesheng) - Shenzhen Xidesheng Bicycle Co., Ltd.said: “At a highly professional event like the Asia Bike Show, Xidesheng gains greater recognition from both the industry and cycling enthusiasts, which greatly helps enhance our mid-to-high-end brand positioning. The show allows us to meet many high-quality dealers, making it the ideal place to discuss sales and business plans for 2018.”
As for brand visibility promotion through the show,Jing Yilong, Deputy General Manager of BATTLE (Fushida) - Tianjin Fushida Bicycle Co., Ltd.commented: “As the world’s largest OEM and ODM company, Fushida has the capability and confidence to leverage our strengths to build our own brand, BATTLE. We hope events like the Asia Bike Show can help more people in the industry see and recognize our products.”
2017 Asia Bike Show Experience Daywas held concurrently with the exhibition at the same venue. Major brands used the Experience Day to offer test rides of their latest mountain bikes, road bikes, and other models. While attendees enjoyed the riding experience, brands gained valuable, authentic feedback from cycling enthusiasts.
Xie Chen, General Manager of Beijing Saiming Technology Co., Ltd. (Cannondale)said: “For us, the Asia Bike Show is a crucial channel for brand promotion. With an ideal target audience and the Experience Day test ride activities, we aim to boost our brand’s visibility in China.”
Tang Ling, Marketing Manager of Specialized - Specialized Trading (Shanghai) Co., Ltd.said: “The Asia Bike Show holds different meanings for different brands. For Specialized, we especially value the experiential aspect (Experience Day), and we hope the event can evolve toward a festival-like format in the future. Additionally, the show provides an opportunity for brands to network and explore commercial partnerships with industry peers.”
At the same time,[The 3rd Asia Bike Industry Summit]was held on-site on the second day of the show (September 15). Industry leaders engaged in insightful discussions on trending topics such as “cycling culture,” “sharing,” “sports towns,” “events and tourism,” and “Chinese triathlon,” filling the venue to capacity.[Asia Bike Exhibition · Bicycle Academy]also started on schedule, with leading technicians from major brands bringing their hottest complete bikes and components to interact with attendees in an up-close technical exchange.
From this year’s exhibition, it’s evident that two product categories have garnered significant attention: children's cycling (kids’ bikes) and e-bikes. The event introduced a series ofchildren’s cycling activitieslasting three days, which received an enthusiastic response, effectively boosting engagement among parents and children, and earning high praise from the media. Another highlight was e-bikes — not only did the show feature a dedicated[E-Bike Zone]to showcase these types of products, but many exhibitors also brought their latest e-bike models, which also attracted considerable attention.
“For the bicycle industry, e-assist technology represents more than just e-bike products; it symbolizes a new mode of transportation. In recent years, the growth of e-bikes in Europe has been rapid, with a 40% increase in 2016 alone. China has a massive consumer base, and the trend toward electric-powered transportation is clear. We have every reason to believe that e-bikes have vast potential in the Chinese market.” ―Chen Dingwu, Co-founder of Extraenergy Service GmbH
At the 2017 Asia Bike Exhibition, an upgraded feature of the exhibition-within-an-exhibition — the inaugural[Premium Two-Wheel Zone]also stole the spotlight. It featured not only a range of top-tier custom-made bicycles but also world-class motorcycles that redefined the concept of “two wheels.”
Zhao Xiangyu, General Manager of AITA CYCLE - Beijing Shanghe Youyi Culture Development Co., Ltd., said:“The products in the Premium Two-Wheel Zone are the best in the world in their respective fields, such as carbon fiber, titanium alloys, and steel frames. As Asia Bike is the most professional and top-tier industry exhibition in China, it’s essential to showcase the finest products from around the globe.”
Additionally, elements such as triathlon events, other cycling competitions, and bicycle tourism were also highlighted at the exhibition. Asia Bike aims to present a richer and more colorful industry through diverse showcases.
Yang Qianyu, General Manager of Yataqi - Kunshan Laida Sports Culture Co., Ltd., said:“Yataqi will explore cross-sector integration between tourism and cycling events, combining product experiences to further promote sports tourism. In the future, Yataqi will not only offer sports tourism in more regions but will also engage in cross-industry collaborations with activities such as running, all in pursuit of greater product diversity.”
The audience satisfaction survey at the 2017 Asia Bike Exhibition yielded a result of 94.53%, with 93.06% of attendees expressing willingness to visit the next edition.
The 2018 Asia Bike Exhibition will be held earlier, from June 28 to July 1 (alongside the 2018 Asia Outdoor Exhibition), still at the Nanjing International Expo Center. See you there!
(Highlights from 2017 Asia Bike)
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