The 2019 Autumn/Winter New Product Launch and Ice Climbing Experience Event by Shenzhen Himalaya Company Was Successfully Held
From January 15 to 17, the 2019 Autumn/Winter New Product Launch of Shenzhen Himalaya Trading Co., Ltd. was successfully held at the Beijing International Bamboo and Rattan Mansion.
At the event, Shenzhen Himalaya Company presented its authorized core brands’ professional outdoor and running innovations to attending dealers.
The American professional climbing and skiing brand Black Diamond launched in 2019 a down jacket featuring PFC-free eco-friendly DWR coating technology and LCP-reinforced ripstop fabric, more durable, warmer, and quicker-drying stretch merino wool base layers than other merino options, and the JetForce Tour avalanche airbag backpack utilizing fast discharge and capacitor energy storage technology — a brand-new innovation in airbag packs.
The American professional outdoor footwear brand Vasque introduced the Velocity AT streamlined all-terrain trail running shoes, offering better grip, stability, durability, and out-of-the-box comfort. The Breeze Lite hiking shoes, featuring Vibram Lightbase cutting-edge technology, reduced the outsole weight by 25%.
The Italian classic outdoor footwear brand Zamberlan celebrated its 90th anniversary in 2019. Lifestyle series styles such as the classic Z85, Z86, and VERBIER GW, suitable for urban travel, trips, and outdoor excursions, showcase Zamberlan’s enduring dedication to premium leather craftsmanship and handmade quality.
The American professional tent stove and water filter brand MSR upgraded its popular tent series with new poles and waterproof technologies, while the PocketRocket Deluxe stove and Pika teapot delivered a new cooking and dining experience. The American professional camping sleeping pad brand Therm-a-Rest launched the ultra-lightweight 250-gram NeoAir UberLite pad and the thicker, warmer ProLite Apex. The American professional hydration brand Platypus improved its Big Zip EVO and Hoser series hydration bladders.
The American professional trail running gear brand Ultimate Direction saw a full upgrade in comfort and functionality with the Halo running vest, the magical trail running hat/gloves, and the latest SKIMO ski backpack. The Fastpack series backpacks also introduced new colorways, bringing more surprises to trail runners.
The American professional running gear brand Nathan brought numerous updates to its running vests, hydration belts, handheld bottles, and running lighting products.
During the launch, dealers, outdoor and running organizations, and professional attendees from across the country experienced these 2019 new products and the full range of nearly 20 outdoor and running brands under Shenzhen Himalaya Company, gaining first-hand product insights.
Every winter, Shenzhen Himalaya Company holds an ice climbing event in Beijing for its outdoor partners, and this winter was no exception. On the 18th, the “Ice Age” ice climbing experience event took place in Yunmeng Gorge.
Most of the 20 attending dealer partners had never personally experienced ice climbing, known as the “tango on ice walls.” Zhao Kai, Deputy General Manager of Shenzhen Himalaya Company, and Kang Hua, Brand Director of Black Diamond, provided training on ice climbing equipment and techniques.
The dealer partners put on ice climbing boots for the first time, swinging ice axes and kicking steps to ascend.
Shenzhen Himalaya Company prepared Yaktrax crampons for everyone to try walking on ice. So, what’s it like to climb ice wearing Yaktrax?
MSR die-hard fan Dashan demonstrated the use of a white gas stove on-site.
Dashan also used MSR and GSI Outdoors products to prepare a hearty, hot lunch for everyone.
A day of hands-on ice climbing gave everyone a deeper understanding of Black Diamond ice climbing equipment design and technology, and allowed them to feel the endless charm of the sport.
Thanks to the attending dealer partners, Dashan who also served as chef and photographer, and friends who provided wonderful photos. Let’s meet again in front of the ice walls next year.
About Shenzhen Himalaya Trading Co., Ltd.
Founded in 2002 by outdoor sports enthusiasts, Shenzhen Himalaya Trading Co., Ltd. specializes in representing high-end European and American outdoor brands in the Chinese market. The company is committed to introducing high-quality outdoor gear and providing comprehensive support for connecting with nature and safe, convenient outdoor activities. After more than a decade of development, its brand portfolio has expanded from professional outdoor to running and sports medicine equipment.
Shenzhen Himalaya Trading Co., Ltd. is headquartered in Shenzhen, China, with an office in Beijing. For more information, please visit himalayagears.com.cn. Phone: Shenzhen 0755-82132348, Beijing 010-67782827; Email: info@himalayagears.com.cn