On January 16, 2019, ISPO Beijing 2019 – the 15th Asia Outdoor & Sports Trade Show – grandly opened at the China International Exhibition Center (New Venue). As the largest and most influential industry benchmark exhibition in the Asia-Pacific sports and fashion sector, this edition boasted an unprecedented scale, gathering over 500 exhibitors and 700 brands from around the globe, attracting more than 40,000 professionals to the event.
ISPO Beijing 2019 was divided into three main exhibition halls: Outdoor Sports, Winter Sports, and Sports Training, along with three special zones: the ISPO Global Design Awards exhibition area, the ISPO Functional Textile Trend Awards announcement zone, and the ISPO Emerging Brands zone. Driven by industry needs, it provided commercial solutions.
Fun and engaging, ISPO Beijing 2019 kept the excitement going.
ISPO is not just an exhibition, but also a gathering place for sports enthusiasts. At the event, besides showcasing cutting-edge high-tech sports gear, there were also numerous hands-on experiences. Fun, delicious food, great music, and visual spectacles all came together as ISPO delivered a sports extravaganza.
Riding the Olympic wave, outdoor meets business fashion.
The 2022 Beijing Winter Olympics has made winter sports more widely known and loved. The development trends of the ice and snow industry also became a highlight of ISPO Beijing 2019. In the Winter Sports zone, exhibitors showcased a variety of winter sports apparel, equipment, and accessories, showing that even in the cold winter, people can still step outside and enjoy the fun of sports.
Among them, Feijian Technology, with 20 years of professional experience in manufacturing sports water bottles, attracted the attention of many sports enthusiasts with its sports water cups displayed in Hall E1. After fully considering users’ usage scenarios, they categorized their sports bottles, refining the product range, enhancing functionality, and targeting needs more precisely. For example, their newly launched Titanium Crystal series insulated bottle is a game-changer in outdoor water gear. Made from aerospace-grade “titanium,” it leads the way in “future” tech living right from the raw materials. It not only helps users travel light but also maximizes the advantages of titanium material for healthier and more eco-friendly drinking. Plus, the dazzling Titanium Crystal appearance helped the bottle win the “China Intelligent Design Award.”
The Trek series insulated bottle, with its rugged lines and stylish look, demonstrated to outdoor sports fans the possibility of combining business fashion with equipment design. Its medical-grade 316L stainless steel inner lining offers superior acid resistance and corrosion resistance compared to ordinary stainless steel. Feijian’s outstanding insulation capability ensures that even in the cold outdoors, sports enthusiasts can enjoy a warm sip of hot water anytime.
Unafraid of the cold, and staying active both online and offline.
In the internet age, no major event is complete without online support. ISPO Beijing 2019, in collaboration with Tmall, released the Annual Outdoor Sports Awards, giving online consumers a glimpse of the hardcore technology behind sports gear. Fashion shows by major sports brands at the event allowed sports fans to intuitively experience the cool appeal of sports apparel and gear. To complement the exhibition, many brands also launched online celebrations. Feijian Technology further connected the entire online-offline experience to align with ISPO Beijing 2019.
Feijian Technology’s #FeijianISPOBeijing2019OutdoorExhibitionAwaitsYou campaign on Weibo offered participants a chance to win a “Lucky Cup Lucky Draw” gift package worth 1,999 yuan simply by reposting a lucky draw post. This highly attractive campaign garnered nearly 20,000 reposts, comments, and likes from netizens, achieving over one million impressions and successfully building a social marketing matrix.
At the exhibition site, participants could receive a souvenir water bottle by taking part in the Polaroid activity or following Feijian’s Douyin product posts. People posed in various ways in photo frames and uploaded their pictures to social media, greatly increasing the event’s exposure.
In the future, Feijian Technology will continue to make comprehensive efforts in the outdoor, sports, and fitness sectors. Through initiatives like the Water Forever Magic Bottle campaign, it advocates for “Plastic War, Plastic-Free,” calling on people to conserve water, protect the environment, reduce plastic use, and promote rational utilization of urban drinking water resources. Building on its existing product lines — including the Tu Series, Yuanshan Series, Keler Series, and Titanium Crystal Series — it will integrate more usage scenarios into product R&D, innovate significantly in material applications, and bring the Feijian Tech healthy cup into the world of sports. The brand aims to create high-end outdoor sports products, keep up with fashion trends, and offer users a refined sports lifestyle.