On January 25, 2018, the launch event for Greenfield’s 20th anniversary & the new version of the Lubi Foot app was held at ISPO Beijing. Industry experts, outstanding clubs, and brand representatives witnessed this significant occasion together. The launch aimed to bring a more professional and premium service experience to outdoor lovers. Jiang Ziniu, General Manager of Greenfield Network, and Cui Lei, Product DirectorMr., Jiang Ying, Sales Director, and Liu Yingjie, Director of Partner Projects, attended the event. They discussed in depth the development direction for 2018, ushering in a new era of healthy outdoor living.
At the event, General Manager Jiang Ziniu reflected on Greenfield’s 20-year journey: “2018 marks Greenfield’s 20th anniversary—today is like our 20th birthday. Over these 20 years, we have been committed to advancing the outdoor industry and have witnessed its remarkable growth. Today, 20 years later, Greenfield will press forward courageously, integrating upstream and downstream resources across the outdoor industry chain. With users at the center and data as the driver, we aim to provide the most curated, vibrant cultural experiences and comprehensive services for a healthy lifestyle.”
Founded in 1998, Greenfield holds a benchmark status as the birthplace of China’s outdoor movement. In 2018, Greenfield will also embark on a brand-new phase of development. Jiang Ying, Sales Director of Greenfield Network, said, “In the coming year, Greenfield will create distinctive themed experience events for different seasons. There will be specialized winter camping projects and professional competitions like the Ski League for hardcore enthusiasts; as well as mass-participation activities such as the Camping Carnival and the Green Mountains Action. Our exclusive parent-child IP—Fun Wild 100%—will be further upgraded, launching outdoor family adventures nationwide, allowing more families to enjoy the fun of outdoor sports. We aim to break the public’s fixed impression of the outdoors, removing age barriers.”
At the event, bigbang Hi-Bang, a brand under COFCO Group, officially entered into a strategic partnership with Greenfield, covering six major regions nationwide and jointly scouting for star outdoor trip leaders.
Greenfield’s 2018 Partner Project will also officially launch. Liu Yingjie, the project leader, said, “For the outdoor industry in China, we’re still in the early stages. For any market—from its infancy to a flourishing future—those who ultimately succeed are those who perfect their products, master their unique skills, and solidify their categories. In 2018, Greenfield will sincerely invite outdoor clubs and travel agencies from across the country to join us. We’ll offer a complete growth ecosystem including activity publishing platforms, equipment, insurance, and training, working together to provide outdoor enthusiasts with exciting travel products and create a ‘feast’ in the outdoor industry.”
The new version 4.8.0 of the Lubi Foot app was also officially released at the event, aiming to offer users personalized outdoor travel solutions and a better outdoor experience. Product Director Cui Lei introduced, “The function of the Lubi Foot app is to transform traditional text-based travel notes into track-based records. Wherever we go and whatever we see, we share it in a more intuitive and convenient way, giving more people the chance to experience these landscapes and routes. It offers a feeling different from text—more vivid and real—and is truly the best way to help travelers discover new destinations.”
Greenfield, after 20 years of trials and triumphs, carries with it respect for history and passion for the future. Staying true to its original mission, it strives to be the best in the outdoor field, opening a new chapter for the next twenty years.