By MOOK Travel’s Yan Peijie, compiled and reported
Taipei’s East District is one of the hubs for trendy youth-oriented shops, often seeing the opening of uniquely styled restaurants and beverage stores. Recently, several new spots in the area have become hot topics on Instagram. Here are three popular IG-worthy foodie destinations—check out the trendiest eateries in the East District right now!
J Fruit Mart, a Japanese fruit specialty store, has recently started selling fruit cream sandwiches, causing a craze (Photo / ching_foodshare)
1. J Fruit Mart Fruit Sandwiches
Japan’s wildly popular fruit dessert, “fruit cream sandwiches,” recently went viral online—and now you can try them in Taiwan too. J Fruit Mart, a Japanese couple-run fruit specialty shop that opened just this June, offers only fresh, in-season fruits imported from Japan. They’ve recently started selling fruit sandwiches, which have taken IG by storm. The sandwiches feature super sweet Japanese fruits paired with light, non-greasy whipped cream between toast—reviewers can’t stop raving about them!
To allow more people to enjoy the fruit sandwiches, purchases are now limited to two per person (Photo / chelseahube)
The storefront of J Fruit Mart (Photo / J Fruit Mart)
【Info】
J Fruit Mart
No. 18, Lane 131, Yanji Street, Da’an District, Taipei City
11:00–21:00 (fruit sandwiches available for sale in the afternoon)
Machi, with its distinctive brand visuals and original cheese milk tea drinks, became an IG sensation (Photo / Machi)
2. Machi
Another standout among specialty bubble tea shops—Machi only opened in October this year but quickly gained IG fame for its adorable Korean-style youth aesthetic. Both inside and outside the store are super photogenic, and the drinks are another major highlight. The shop mainly sells regular teas, latte teas, milk cap teas, fruit drinks, and sparkling beverages. Among these, the most unique is the “Cheese Black Tea Latte,” which combines black tea latte with cheese—offering a truly distinctive taste you can both sip and nibble. Even the drinkware is creatively designed, making it a must-photo before you take your first sip!
The cheese series drinks are one of Machi’s signature offerings (Photo / Machi)
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