Shanghai, January 19, 2019 — “Rich in Creativity, A Brand-New Start.” On January 18, 2019, the 2018 Annual Review and Strivers’ Recognition Conference of Joyu Lvmama was grandly held at the National Exhibition and Convention Center (Shanghai). Over 2,000 strivers and industry elites from the headquarters and various subsidiaries gathered together. The conference comprehensively reviewed the group’s work in 2018, recognized outstanding strivers, analyzed the current situation, and laid out the tasks for 2019. It also called on all staff to unite their efforts and strive to become the world’s most respected travel technology group.
The Grand Ceremony of 2018 Annual Review and Strivers’ Recognition was Grandly Held by Joyu Lvmama
Hong Qinghua, Founder of Lvmama and Chairman of Joyu Group, delivered an important speech at the conference. He stated that in 2018, Joyu Lvmama’s unique golden triangle business model of ToC, ToB, and ToG achieved a significant acceleration in ecological empowerment. In practice, the five-level ladder for Joyu Lvmama to become the world’s most respected travel group was gradually refined and iterated: dual-driven by values and KPIs; product-first, technology-driven, and experience-oriented; IP matrix and ecological empowerment; international vision and elite talent; and industry-finance integration and capital support.
Regarding the outlook for 2019, Hong Qinghua clearly stated that 2019 would be a year of “rich creativity” and the first year of technology empowerment for Joyu Lvmama. All staff will adhere to “technology empowerment,” “product empowerment,” and “efficiency empowerment” to comprehensively improve quality and efficiency. They will take “creating customer value” as the faith of Joyu Lvmama, upgrade the travel internet group into a travel technology group, build a tourism community of shared future based on mutual trust, supervision, and collaborative development, and accelerate the realization of the goal of becoming the world’s most respected travel technology group.
Summaries and Outlooks of Work for Various Subsidiaries
From the founding of Qichuang in 2004 and the birth of Lvmama Travel Network in 2008 to 2019, Joyu Lvmama has gone through 15 years. It has formed a leading O2O one-stop service ecosystem in China’s tourism industry, including Lvmama Travel Network, Qichuang Smart Tourism Group, Joyu Shanghai Group, and Destination Operations Group. At today’s conference, the heads of the “one network and three groups” also shared their 2018 summaries and 2019 plans with full sincerity.
Meng Chou, Executive Director of Lvmama Group, General Manager of Destination Operations Group, and Director of the Group’s PPP (and EPC) Management Office, stated that in 2018, the Destination Group achieved the operation of self-developed IP products and empowered scenic spots through IP festivals, significantly increasing the number of visitors to its managed scenic areas and destinations. In 2019, the Destination Group will start anew, guided by new goals, and enhance new capabilities through new mechanisms and paths to achieve new breakthroughs in cultural creativity empowerment, scientific innovation empowerment, and industrial innovation empowerment.
2018 marked the 10th anniversary of Lvmama Travel Network. Fang Tengfei, Executive Vice President of Lvmama Group, used keywords such as “major projects,” “excellence,” “data-driven,” and “information-based” to summarize the year. He said that in 2018, Lvmama shifted from operating traffic to managing memberships, coordinated resources both within and outside the group, opened a new chapter in its business model, and brought a better experience to every user. In 2019, Lvmama will continue to uphold a more efficient, concise, and pragmatic work attitude and approach, forging ahead.
Ma Lei, Vice President of Lvmama Group and General Manager of Qichuang Smart Tourism Group, stated that 2018 was a breakthrough year for Qichuang. The Qichuang team continuously pushed beyond traditional consulting boundaries, promoted business innovation and corporate ecosystem upgrades, and achieved new results in areas such as rural revitalization, smart tourism, and eco-tourism, especially under the guidance of the IP strategy and technology empowerment. In 2019, Qichuang Smart Tourism Group will continue to focus on the new culture and tourism ecosystem, striving to become a leading benchmark enterprise in the industry with a new smart tourism service model of “smart economy + technology + lightweight operations.”
Zhu Jingrong, President of Joyu Shanghai Group Co., Ltd., General Manager of Joyu Core, and Chairman of Huangshan Jinghui Guanlu Company, shared that 2018 was a year when the new Joyu Group laid a solid foundation to become a leading investment and operation player in China’s culture and tourism industry with an “IP-first” focus. In the future, the new Joyu Group will further enrich and improve its internal ecosystem. Leveraging the advantages of its investment, capital, IP implementation, and construction-operation teams, it will empower the Lvmama Group, enhance overall core competitiveness, and create more flagship products and projects.
Annual Strivers’ Awards and Sharing of Best Striver Practices
“A striver is someone with a strong sense of mission, who constantly surpasses themselves to achieve the best and strives for the goal!” All the achievements and honors of Lvmama in 2018 were inseparable from the exemplary role and exemplary influence of the strivers.
They hold different positions but share the same passion—love for their jobs, dedication, and making striving their mission. They are of different ages but share the same quality—persistence, having clear goals, and pressing forward regardless of the storms once the direction is chosen. They have different educational backgrounds but share a common trait—living out a shining life step by step through dedication, research, focus, and responsibility.
Their spirit also inspires everyone at Joyu Lvmama to act like coral polyps, using their bodies to pile up reefs, rise above the sea, and drive Joyu Lvmama and even China’s tourism industry to make gradual progress.
Awards for Seven-Year Veterans
Seven years have demonstrated the value of perseverance. Through seven years of trials and growth, they have grown together with Joyu Lvmama. With thousands of days and nights of accumulation, they have explored the future together with the company. Their silent dedication permeates every corner of Joyu Lvmama, commanding deep respect.
The whole venue erupted in warm applause, offering them all the respect and gratitude.
CEO Appointment Ceremony
As time moves forward, a new chapter unfolds. The journey of striving has no end, only ongoing progress. Just like the New Year’s bell, it is forever a call to set off again. Facing the first ray of sunlight in 2019, Joyu Lvmama stands at a new starting point and looks to the future. Under the leadership of its helmsmen, this giant ship of Joyu Lvmama is moving steadily toward the right goals.
“When strength is pooled, nothing is insurmountable; when wisdom is combined, nothing is unachievable.” The new journey requires the strength of every individual. The group’s flag-bestowing ceremony is the moment when the battle horn is sounded for 2019. Amidst the cheers of the crowd, the leaders of various business segments received their flags from Hong Qinghua and expressed, “With the flag pointing the way, nothing can stop us.”
Finally, as thousands sang together the uplifting and joyful company anthem, the 2018 Annual Review and Strivers’ Recognition Conference of Joyu Lvmama concluded successfully.
“I have nothing, yet I am ready for everything. I charge toward reality, and I pursue my dreams.” In 2019, all business sectors under the Joyu Lvmama Group will set off anew, taking pride in departure, gaining courage from it, uniting because of it, and striving because of it. They will take creating customer value as the faith of Joyu Lvmama, make 2019 the first year of technology empowerment, and make 2019 the most creative year ever.