Not long ago, an article titled "The First Batch of Post-90s Are Buying Insurance" published in New Weekly went viral online. Some asked, what's going on with that group of post-90s who shouted about
"drinking the strongest liquor, pulling all-nighters, eating the best goji berries, and applying the most expensive face masks"? In fact, they haven’t deviated from their original intentions. It’s just that as the word "middle-aged" quietly crept in, these savvy individuals unanimously bought their "tickets" in advance to guard against unknown risks.
With an average of 4 insurance policies, post-90s have become the main force in insurance consumption
In May this year, Huize.com, a third-party internet insurance platform in China, released its first "Post-90s Insurance Big Data Report." The report shows that post-90s hold an average of 4 insurance policies. From 2013 to 2017, over five consecutive years, the number of policies and the amount of premiums contributed by post-90s policyholders showed a year-on-year upward trend, with the fastest growth between 2015 and 2017. The per capita premium per transaction rose from 547 yuan to 2,193 yuan, an increase of up to four times.
Image source: Huize.com
This means that while the post-70s and post-80s are still questioning the "nature" of insurance, the post-90s have surpassed these groups and become the new generation of primary insurance consumers.
In fact, the reason post-90s have become the main force in insurance consumption is closely tied to alarming health crises. In March this year, the "China Sleep Diagnosis and Treatment Status Survey Report" released by the Chinese Sleep Research Society showed that over 60% of severe insomniacs are post-90s. In Huize.com’s claims data, over 70% of post-90s cases involving critical illnesses are due to malignant tumors. As the main workforce in their careers and families, many post-90s are already married with children or about to be, facing tremendous financial, work, and life pressures. Rationally, they have chosen comprehensive insurance to transfer unpredictable risks.
Accident insurance: the entry-level protection in the adult world
The Report also shows: the composition of the 4 insurance policies held by post-90s includes health insurance, life insurance, education savings insurance, and accident insurance. Among the ten most popular protective insurance products among post-90s, four are accident insurance policies.
Image source: Huize.com
Some assert that, whether you’re post-70s, post-80s, or post-90s, one basic insurance policy to have for life—or even your first policy—is accident insurance.
Life is unpredictable, and accidents can happen anywhere. The earlier you plan for accident insurance, the more opportunities you have to avoid risks. One key reason accident insurance has become an entry-level family safeguard is its low premium and high coverage, offering strong protection. In other words, spending a small amount of money to transfer risks to the insurance company—why not?
In fact, with the rapid advancement of technology, people’s modes of transportation have become increasingly diverse. In the past, riding a heavy-duty bicycle or using your own strong legs was enough for commuting, but now, traveling from home to work and back might involve three different modes of transport. Take Beijing, for example: if you live in Tongzhou and work in Guomao, daily commutes involving subways, buses, taxis, or ride-hailing services have become essential. Not to mention frequent travelers or travel enthusiasts—the probability of accidental risks is much higher than before. Therefore, an accident insurance policy that covers multiple modes of transport and is valid for the long term has become increasingly important.
Buy accident insurance early
Regarding accident insurance, some think that getting a card-type policy is sufficient—a 100-yuan policy that lasts a year. This type of card-based accident insurance is indeed convenient. However, most insurance companies stipulate that card-type accident insurance is only sold to customers under 65, and those over 65 mostly cannot purchase it. But in reality, after 65, due to physical limitations and reduced mobility, the ability to avoid accidental risks is significantly lower.
Others believe that purchasing short-term accident insurance before a trip is enough. Is that true? Take aviation accident insurance as an example—it only covers risks during the flight, and any incidents after disembarking are not covered. In fact, the protection offered by short-term policies is often limited. If your financial situation allows, I recommend opting for longer-term accident insurance products that cover a comprehensive range of transportation modes.
Currently, insurance that includes ride-hailing services is still rare. One product found on the market, Bohai Life’s Simple i Whole Life Insurance, is quite comprehensive. It not only covers four major types of accidental risks—driving, public transportation, air travel, and general accidents—but also keeps up with the times by including ride-hailing accidents in its coverage. With a maximum high coverage of 2 million yuan, comprehensive high payouts for traffic accidents, and flexible coverage periods of 20, 30, or lifetime years, it aligns well with modern travel realities and meets the protection needs of different users, ensuring continuous coverage without gaps.
Some describe accidents as a vicious, blind force. No matter your age, gender, occupation, or whether you’re rich or poor, anyone can become its target. Faced with the unpredictability of accidents, rather than lamenting in regret, it’s better to prepare in advance. Don’t use excuses like "I have social security," "I have business trips," "I need to buy a house," "I need to buy a car," or "I don’t have money" as alibis. Wait until an accident happens, and you’ll only have yourself to blame.