Cross-branding afternoon tea remains hot: Grand Hyatt Tea Lounge teams up with MOSCHINO

▲ The Grand Hyatt Tea House collaborates with MOSCHINO to launch a limited-edition afternoon tea set. (Photo / Reporter Huang Shiyuan)

Reported by Huang Shiyuan / Taipei

The trend of cross-industry branded afternoon tea continues. For the first time, The Tea House at Grand Hyatt Taipei has teamed up with fashion brand MOSCHINO to launch a co-branded afternoon tea set titled “Fashion Highway.” Available from November 22 until January 2, 2018, the set was designed by French patissier Benoit Poupart, drawing inspiration from the retro American culture featured in MOSCHINO’s 2018 Pre-Spring Resort Collection. The design incorporates flaming bikers, vintage neon signs, and mini recreations of MOSCHINO’s iconic teddy bear and logo handbags. The duo afternoon tea set is priced at NT$1,680 + 10%. Early bookers may also receive a complimentary MOSCHINO Pink Fresh fragrance (5ml), while supplies last.


▲ The “Purple Flame” dessert inspired by the image of a flaming biker. (Photo / Reporter Huang Shiyuan)

This “Fashion Highway” co-branded afternoon tea features a series of eye-catching, hyper-realistic desserts, including a replica “handbag,” the brand-iconic MOSCHINO teddy bear reimagined as “Teddy Bear Cookies,” and the “Purple Flame” inspired by the flaming biker. Other sweet treats include pink macarons, salted caramel creme brûlée, and lemon cheese mousse. Additionally, three special savory items and appetizers are offered: the rich and crispy “Italian Risotto Cheese Ball with Mushrooms,” the textured “Smoked Salmon with Yogurt Marinade,” and the famous Sicilian dessert “Cannoli.”


▲ The MOSCHINO replica “handbag” dessert. (Photo / Reporter Huang Shiyuan)