Beard Papa’s 47 items to see price hikes amid New Year promotion of buy-one-get-one-free

By MOOK Scenic Spots Family, compiled report

Among them, the chicken leg lunchbox has increased from NT$125 to NT$130. Although the prices of three types of lunchboxes have been reduced (the grilled fish & double treasure lunchbox, the chicken & fish double treasure lunchbox, and the pig & chicken business lunchbox), consumers still feel the impact of the price hikes. Beard Papa’s is also the first chain Chinese dining brand in Taiwan to receive food safety management system certification for central kitchen operations from the Food and Drug Administration. Therefore...Beard Papa’s has also launched a New Year’s promotion: from January 1 to January 3, buy one get one free on braised pork rice and chicken rice (with a voucher given as a gift), with the prices of both braised pork rice and chicken rice remaining unchanged at NT$39.

Additionally, Beard Papa’s has many branches across Taiwan, and the Minquan branch has reopened (No. 43, Minquan West Road, Taipei City), offering promotions such as in-store braised pork rice for NT$25. Most netizens have varying opinions on the price hikes—those who don’t eat there often feel unaffected, while the phenomenon of price increases among dining brands in recent years means acceptance is ultimately reflected in individual consumer behavior.

Apart from continuously expanding in Taiwan, Beard Papa’s is also actively setting up stores overseas, showing a clear ambition to establish a food brand from Taiwan. At the end of 2018, it opened a new branch in Kanazawa, Japan.