Valentine’s Day is just around the corner – are you heading back to mainland China for work? This year, K11 Shanghai is launching a Pink Campaign to build a “Pink Sky City.” From January 26 to March 4, pink will flood every corner of K11 Shanghai both inside and out. In addition to limited-time pink-themed merchandise, the mall is also creating several Instagram-worthy spots for pink lovers and fashionistas alike, including a pink restroom, a pink carousel, pink paper airplanes, a pink dream wall, and a sea of pink tulips.
Pink has the power to calm turbulent emotions and soothe tired bodies. During this Pink Campaign, K11 Shanghai will be drenched in pink from the outside in — from the nighttime waterfall light show, the Skyline glass dome, store windows, elevators, and even restrooms, all will be decked out in pink to create a pink “heaven and earth.” On three specific days in February, K11 will also transform the Shanghai Tour Bus into a Pink Tour Bus.
During this time, the entire art and shopping center will curate 35 selected items, including clothing, floral bouquets, scented candles, furniture, and more, bringing you a pink-hued winter. Whether you think it’s extravagant flair or thoughtful design, we’d love to hear your thoughts.
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