Tuniu Travel Network, endorsed by Nicholas Tse and Jay Chou, is China’s largest online leisure travel company. It successfully went public on the NASDAQ in the United States in 2014. As China’s most scaled first-tier travel brand, it holds a market share of over 26.5% and consistently ranks first in terms of transaction volume in the domestic online vacation travel market. Over the years, Tuniu has been deeply cultivating the leisure vacation industry chain, boasting abundant travel resources and customer service experience, especially with strong advantages in outbound travel products and services.
Leveraging its leading position in leisure vacations, Tuniu made a full push into the online flight and hotel markets in 2016. In the flight business, it has developed a differentiated competitive edge through airline partnerships, upgraded services, and “flight + X” bundled products, driving rapid performance growth. In 2016, Tuniu’s flight ticket sales volume increased by 516% year-on-year, making it one of the top choices for online flight bookings among leisure travelers. Tuniu’s hotel offerings also stem from its leading position in online vacation travel and the integration of “hotel + X” bundled products. It has since launched vacation bundles such as “hotel + flight,” “hotel + train ticket,” and “hotel + destination products,” thereby gaining a market advantage.
To facilitate travelers, Tuniu Travel Network has now achieved comprehensive coverage in major transportation areas including flights, train tickets, bus tickets, and car rentals. Its expansion into new categories such as hotels, finance, film & television, and weddings also demonstrates absolute resource advantages. According to the strategic agreement between both parties, Tuniu will continue to provide Global Black Card with exclusive travel benefit resources that are superior to those available across the entire web.
Founded in 2015 and rooted in the Chinese consumer market, Global Black Card is an original brand and the pioneer of China’s privilege clubs. It is committed to integrating global resources to empower customers, turning credit into wealth, and helping dreamers stand out. Covering scenarios of premium lifestyle such as privilege perks, travel management, and exclusive goods, after five years of refinement and significant investment, and launching during the optimal window of consumption upgrade, Global Black Card has accumulated 300,000 cardholders, making it the largest privilege service brand in the Chinese market.
Global Black Card has successively launched dozens of member privileges, such as:
Up to 100,000 yuan limit on Black Card signing (sign first, pay later)
Hotel booking: price difference refund guarantee (compare prices across the web, book at the lowest price)
Flight booking: real-time price comparison / lowest price booking / dedicated service for changes and refunds
Exclusive discounts on train / high-speed rail tickets (nationwide only 98% discount privilege)
Opportunities for members to meet with political and business leaders or attend banquets
Global Michelin restaurant jump-the-line bookings / discounts at high-end restaurants
Globally curated and luxury manufacturer–sourced exclusive goods for members
High-quality information services such as Internal Reference
……
Endorsed by celebrities such as Guo Jingming and Zheng Kai, Global Black Card has established the highest brand awareness in the market through solid services and compelling member privileges. Examples include arranging attendance at the British Prime Minister’s luncheon and the U.S. Presidential inauguration in 2016, and organizing events such as Warren Buffett’s luncheon and roles in movie productions in 2017.
With the launch of this deep strategic cooperation, Tuniu Travel Network will provide long-term global resource integration services in the travel field for Global Black Card, and offer it exclusive travel benefit resources that are superior to those available across the entire web. This will accelerate the refinement and globalization of Global Black Card’s privilege services and travel management, promoting a new upgrade in domestic consumption.
