As the Dragon Boat Festival approaches, the season offers pleasant weather and ample sunshine, making it an ideal time to take children out for a trip. Travel agencies report that many families opt for short trips or one-day tours during this holiday. Mr. Liu, a local resident, said, “For families, spending quality time together during the Dragon Boat Festival is the highlight of traveling, and it helps strengthen family bonds while enjoying the festive atmosphere.”
However, for families traveling with babies, feeding is a major concern. Maternal and child health experts note that unlike older children, toddlers aged 1–3 are often still breastfeeding and cannot consume regular food. Without proper preparation, feeding can become the biggest challenge during travel. Experts recommend formula feeding as the primary option, ensuring an adequate supply of milk powder and taking into account any special health conditions the baby might experience on the trip. What do parents have to say about bringing formula while traveling?
Ms. Huang, a mother, shared, “My husband and I did consider our baby’s diet during travel, because there are many variables that could affect the baby’s physical and mental well-being. We always prepare enough formula milk for trips. For example, Manyo A-Select formula is what my baby has been drinking—it aids digestion and is easily absorbed. We’ll bring it along for this Dragon Boat
After investigation, Minado is an important strategic business unit of Ausnutria Dairy (01717.HK) for market expansion. Since its establishment, sales have been consistently strong, especially after becoming an independently operated subsidiary under the control of Ausnutria Dairy in 2016, when its sales performance soared—payment collection, product transfers, and profits all increased by over 60% in 2016. In the first quarter of 2017, cash transfer sales exceeded 100 million yuan, a year-on-year growth of 72.5%, marking the first time quarterly sales reached 100 million yuan, setting a new record. Meanwhile, Minado’s range of highly regarded infant formula products has achieved remarkable market success. Among them, Minado A Selection infant formula contains a specially developed Gut Active Element formula, designed specifically for babies with sensitive stomachs. The formula is rich in active probiotic Bb-12, which helps regulate the intestinal flora and aids digestion and absorption. Additionally, a scientifically balanced combination of FOS+GOS prebiotics can improve lipid metabolism and help prevent diarrhea during travel. With these outstanding features, Minado quickly became a sought-after brand among consumers within just a few years.
Today, Minado continues to strengthen its upstream supply chain. It is reported that the roof of Minado’s new factory, Pure Nutrition, located in New Zealand, has been completed and is expected to officially commence production in October this year. Once operational, Minado will fully leverage the abundant dairy resources and mature technical services of its partner—Westland (Westland Dairy), New Zealand’s second-largest dairy cooperative—to provide Chinese consumers with more premium products from the golden milk source region and professional maternal and infant services, striving to become the “No. 1 brand” in third- and fourth-tier markets within three years.
It is worth mentioning that from April 27 to June 30, Minado launched the “Revitalize & Renew Season” campaign, aiming to promote the upgraded packaging of its products to a wide range of consumers. The first phase of the “Revitalize & Renew Season” has now concluded; from May 8 to June 30, the “Triple Gift” renewal campaign is underway: First Gift—visitors to stores can participate in the “Shake to Win” activity to win mobile phone credit rewards; Second Gift—purchase benefits such as free gifts with purchase and discounts for buying baby formula at stores; Third Gift—buy any three cans of Minado formula to enter a lucky draw, with a chance to win luxury toys such as children’s electric cars, bicycles, and schoolbags. The more you buy, the more you can enter, with no upper limit. As of press time, many citizens have already won Minado prizes, creating a joyful atmosphere. Those interested in participating can follow Minado’s official service account “Minado Puredo” (WeChat ID: MND4008407123) for details on the event.
With the enthusiasm for travel among citizens during the Dragon Boat Festival on the rise, experts suggest that strong ultraviolet rays may cause skin damage to babies, so parents must prepare sun protection products for their children to prevent sunburn.