Exhibition | ISPO SHANGHAI 2019 Leads the New Trend in Multi-Category Summer Sports

From July 5–7, 2018, 526 exhibitors from both domestic and international markets, representing 655 brands, and 14,500 visitors gathered at ISPO Shanghai, the summer sports trend festival in China. The exhibition focused on digitalization, women’s sports, and youth sports. Its strategic partnership with Tmall also became a new highlight.

ISPO Shanghai 2019, as a leading multi-category sports cross-industry platform in China and even the Asia-Pacific region, will continue to delve into running, fitness, outdoor and skiing, water and diving, as well as sports fashion. It aims to connect diverse channels to facilitate resource exchange, support product and technology innovation, and enhance communication between brands, channels, and users, thereby supporting industry and brand development.

1. Multi-Channel Integration

• In addition to traditional channels, active invitations are extended to shopping malls, outlets, high-end supermarkets, trend-focused concept stores, e-commerce platforms, tourism and education institutions, baby and children's product distributors, corporate group buyers, and other new and cross-category channels.
  
• Specialized business matching sessions and organized buyer tour groups are held to create a connection platform for exhibitors and buyers.

2. Online-Offline Integration

• ISPO x Tmall invites various sports brands to participate, including trend festivals, joint pages, ranking releases, ISPO WEEK, and more. Through runway shows, livestreams, and other formats, the event showcases the charm of each brand both online and offline, helping brands interact and communicate with core consumers, and creating an annual trend barometer for the sports industry.
• From June 28 to July 7, ISPO collaborates with sports shops, venues, clubs, and related entities in the Yangtze River Delta and surrounding areas to create the ISPO WEEK sports week featuring integrated online-offline experiences. Core consumers and seasoned enthusiasts are invited to join the ISPO lifestyle celebration.

3. Expert Insights

• ISPO Digital Summit, ISPO Sports Fashion Trend Forum, ISPO Water Sports Industry Forum, ISPO Women’s Sports Summit, Masterclass for Trend Buyers, and more.

4. Exciting On-Site Activities

• Activities celebrating the fifth anniversary, award ceremonies, co-branding events, and more are coming soon.
• Invitations are extended to multi-category sports influencers and communities. Engaging activities include influencer livestreams, product interaction experiences, event sharing, and customized tour routes for exhibitor interaction.
• The ISPO Global Design Award winning products exhibition area, ISPO Emerging Brands exhibition area, and the ISPO Functional Textiles Trend Award selected products exhibition area will showcase outstanding startups and highly innovative products.

5. Year-Round Interactive Promotion

• Nationwide roadshow events bringing together brands, distributors, clubs, and more.
• Offline interactive salons to share brand experiences, interpret industry pain points, and connect across different sectors.
• Online “ISPO Talks” focusing on industry hot topics, inviting experienced professionals and experts to answer questions.

1. Fitness Section

• On-site display of multi-category fitness product series.
• Women’s Sports Stage, jointly presented with women’s sports brands, fitness apps, and clubs, features live performances and classes in group workouts, dance, and yoga.
• Women’s Sports Industry Summit, inviting top domestic female sports figures to discuss the female sports economy.

2. Running Section

• The joint running app invites running group leaders to visit the exhibition and hosts running group evaluations and awards to assist brand running groups in community marketing!
• In collaboration with the Shanghai Municipal Sports Bureau, athletes are specially invited to visit as a group.
• The running zone features special displays of running equipment brands, recommendations for sports and running fashion pairings, and live talks by running industry influencers!
• By joining forces with well-known event IPs, it creates exhibition areas for renowned races and race photo exhibitions, attracting professional runners to the event site.

3. Sports & Fashion Section

• Collaborating with popular media outlets, it presents an exhibition of limited-edition jerseys and sneakers.
  
• The Sports & Fashion Buyers’ Masterclass invites renowned buyers in the industry to teach on-site.
  
• Street dance competitions, skateboarding contests, and 3-on-3 basketball matches ignite the venue with excitement.
  
• Partnering with trend-focused media and concept stores, it builds a retro fashion street area.

4. Outdoor & Skiing Section

• Collaborates with well-known media and outdoor brands to create a scenically immersive experience showcase area.
• Displays and experiences of outdoor and skiing equipment, along with destination promotions.

• A selection of outstanding outdoor film festival screenings attracts fans of outdoor sports.

5. Water Sports & Diving Section

• A newly added diving zone gathers diving equipment brands, destinations, and more, featuring indoor diving experiences and performances.
• The venue includes a massive 200-square-meter product testing pool, providing your clients with the most realistic environment for product testing!
• Contextualized equipment recommendation displays offer procurement advice
• The ISPO Water Sports Industry Forum warmly invites industry leaders to gather together and discuss hot topics in the sector.

6. Supply Chain Section

• Key invitations are extended to professional buyers from Southeast Asian countries such as South Korea, Japan, and Indonesia.
• Special invitations are issued for designers and product managers from major sports brands to visit in groups, as well as for group visits from e-commerce platforms, department stores, and other self-owned brand channels, facilitating business matchmaking.

Mr. Emmanuel Picard

Senior Manager of Sports Market Strategy, Adidas

Thanks to its geographic location and resource advantages, ISPO Shanghai is sure to attract even higher-quality audiences and offer more colorful concurrent events at its next edition.

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Mr. Duan Xu

ANTA Sports Products Group Co., Ltd.

Deputy Director, Brand Management Center

ISPO Shanghai is professional and efficient, attracting colleagues from multiple departments of our company to attend from out of town, yielding great results. The integration with Tmall was this year’s highlight, offering a strong sense of innovation. Multiple industry speeches and exchanges were inspiring, sparking diverse ideas. Covering multiple fields, levels, and perspectives, and through their interactions, it was a successful