“Every change and innovation is the beginning of transformative growth. Nanjing Ningfei is committed to providing the outdoor industry with a more efficient platform for trade, exchange, and learning, nurturing new hope for China’s outdoor sector. The 2019 Asia-Pacific Outdoor Show will be a new opportunity for development.”
— Li Hao, Chairman of Nanjing Ningfei
From June 20–23, 2019, Nanjing Ningfei International Exhibition Co., Ltd. (hereinafter referred to as Nanjing Ningfei) will bring the Asia-Pacific Outdoor Show to the Nanjing International Expo Center.While serving the B2B audience in 2019, the Asia-Pacific Outdoor Show will also reach out to the C-end consumer base; based in outdoor, it will introduce cross-industry resources such as sports, tourism, and fashion, creating the IN!OUTDOOR Outdoor – Trend & Functionality Launch Zone (including winter sports, cycling), Running & Fitness, Outdoor Travel, Rock Climbing, Water Sports, and Fabrics & Materials specialty areas, supplemented by diverse interactive and experiential activities, further meeting the industry’s needs for sharing and communication.
Focused Development in the Outdoor Sector
Diversified Layout Across Major Sports, Tourism, and Lifestyle Industries
In recent years, China’s outdoor sports industry has entered a fast lane of development. Early adopters of outdoor activities are continuously elevating the professionalism of outdoor sports and equipment, while the general public is gradually embracing outdoor-based leisure activities and performance gear, and pursuing the combination of functionality and style. Against this backdrop,the 2019 Asia-Pacific Outdoor Show will continue to deepen its focus on the outdoor field, establishing specialty zones such as Running & Fitness, Outdoor Travel, Rock Climbing, Water Sports, and Fabrics & Materials, while also keeping an eye on the broader sports and fashion markets by launching the IN!OUTDOOR Outdoor – Trend & Functionality Launch Zone (including winter sports, cycling), using a diversified layout to help exhibitors explore wider sales channels and attract broader consumer groups.
Precise Business Matching by Segment
B2B-Focused with C2C Traffic Support
In terms of audience invitation and service, the Nanjing Ningfei team will launch a series of new initiatives.
First, the 2019 Asia-Pacific Outdoor Show willset up personalized business matching platforms such as New Channels (community marketing, influencer marketing), E-commerce & E-commerce Channel Partners, Cross-border Import & Export, and Supply Chain, offering brands multi-channel resource connection opportunities.
Second, based on the varying needs of brand owners and changes in the market environment, the Asia-Pacific Outdoor Show will optimize the trade audience structure and vigorously develop emerging audience resources. On one hand, throughCity Promotion Stations, recruitment will target professionals in outdoor and related industries (sports/travel/skiing/diving); on the other hand,there will be strong efforts to invite overseas audiences—Ningfei has already established a North American office in Canada and is planning to set up offices in Europe and Southeast Asia.
Furthermore, the 2019 Asia-Pacific Outdoor Show will also addmore domestic and international channel resources and solution providersto help brands and businesses complete transactions, achieve their own adjustments and transformations, and build an efficient trading platform.
Fourth, the last two days of the show will be open to the public, inviting outdoor enthusiasts and citizens to participate in the on-site Outdoor Mountain Market and related experience programs.
Finally, for all exhibitors and attendees of the Asia-Pacific Outdoor Show, the event willfully launch the “Mountain & River Alliance” membership program,aiming to provide members with long-term services including more comprehensive trade exchanges, media promotion, and on-site and online collaboration opportunities.
Professional x Fun Features
Activities that bridge industry and lifestyle
The exhibition continues to optimize and innovate through its accompanying events. In 2019, the Asia-Pacific Outdoor Show will launchthe Asia-Pacific Sports Industry Summit & the 5th COA Outdoor Summit Forum, the Outdoor Mountains Carnival, the Purple Mountain Trail Running Race, the Asia-Pacific Outdoor Innovation Awards, the 2019 Global Product Launch, the Bouldering Competition, the Creative Booth Competition, the Happy Tea House, and the Happy Outdoor People Gala, among other distinctive activities..
Among them, forthe Asia-Pacific Sports Industry Summit & the 5th COA Outdoor Summit Forum,the 2019 Asia-Pacific Outdoor Show will invite government officials, industry leaders, and cross-industry influencers to analyze policies, discuss industry prospects, and share success stories, bringing the event to new “heights,” “depths,” and “breadths”!
For C-end audiences, the 2019 Asia-Pacific Outdoor Show will hold the “Outdoor Mountains Carnival” event, combining fun outdoor activities with special sales of outdoor gear, aiming to deepen public understanding of outdoor lifestyles, expand the consumer base, bring brands closer to consumers, and promote interaction within the industry.
Building a Multi-dimensional Communication Matrix
Providing Precise Marketing Channels
Nanjing Ningfei not only has access tohundreds of industry and mass media resources,but alsoThrough continuous operation of the “Asia-Pacific Outdoor Show” and “Outdoor Express” WeChat official accounts, the “Asia-Pacific Outdoor Show” Sina Weibo, the “Asia-Pacific Outdoor Show” website, EDM newsletters, as well as different communities targeting both B2B and B2C customers, Nanjing Ningfei has accumulatedhundreds ofthousandsof users, promoting the exhibition while also providing brands with a channel for precise marketing.
Nanjing Ningfei is actively developing collaborations with more live streaming and social media platforms. For example, the 2019 Asia-Pacific Outdoor Show will featurethe “Little Red Persons” live show, aiming to build a comprehensive media communication matrix to help brands establish traffic entry points for promotion and further boost brand visibility..
Nanjing Ningfei starts afresh with renewed dedication
Empowered by professional experience and core resources
The Nanjing Ningfei team consists of seasoned exhibition professionals who have been deeply involved in the outdoor and cycling industries for many years, having successfully organized outdoor exhibitions for over a decade. Their professional operations have not only earned high recognition within the outdoor industry but have also attractedwidespread attention and strong support from entities such as the Jiangsu Provincial Government, Nanjing Municipal Government, Nanjing Convention and Exhibition Office, Nanjing International Expo Center (the venue), Jiangsu Provincial Sports Bureau, Jiangsu Provincial Sports Federation, Jiangsu Provincial Outdoor and Mountaineering Association, Nanjing Municipal Sports Bureau, China Council for the Promotion of International Trade Nanjing Sub-council, Nanjing Sports Industry Federation, and Nanjing Bicycle Association..
For association organizations, in 2019, Nanjing Ningfei will maintain the longstanding and productive cooperative relationships established over the years with sports/outdoor associations, textile committees, and chambers of commerce from the United States, Japan, South Korea, and Taiwan, China, working together in mutual support and collaboration.The Asia-Pacific Outdoor Show has reached cooperation agreements with Taipei Textile International Exhibition (TITAS), the America Outdoors Association, and Japan’s sportec.，further enabling resource sharing among all parties, mutual promotion of domestic and international outdoor brands, and fostering positive interactions within the industry..
Since October 2018, the Nanjing Ningfei team has been visitingoutdoor brands, dealers, and media outlets,to gain an in-depth understanding of the current state of the outdoor industry and to listen to industry professionals' suggestions and opinions on the Asia-Pacific Outdoor Show project. Everyone expressed their support and expectations for the 2019 Asia-Pacific Outdoor Show, and based on their own development experience and the broader outdoor environment, shared insights on innovative development for the exhibition. Drawing on these suggestions and the wisdom of the Nanjing Ningfei team,wisdom,the 2019 Asia-Pacific Outdoor Show has strived for self-improvement and continued progress.
From June 20–23, at the Nanjing International Expo Center, the 2019 Asia-Pacific Outdoor Show will bring you together to discuss industry trends, share industry resources, and showcase the future of the industry. The future is here — we sincerely invite you to join us.
The 2019 Asia-Pacific Outdoor Show exhibitor recruitment is now fully underway. Register to exhibit now and enjoy special early-bird discounts.