BuildingThe "70 Kilometers South of Beijing" Hot Spring Brand
With the improvement of living standards and changes in lifestyle, the trend of winter travel is gradually gaining momentum. Tapping into the value and potential of winter tourism has become an important challenge for tourist destinations. Yanhai Tourism Industry is advancing the supply of diverse winter tourism products, using the "70 Kilometers South of Beijing" hot spring resort hotel as an entry point to support the Bazhou Hot Spring City in creating a well-known urban brand for premium wellness vacation tourism in the Beijing-Tianjin-Hebei area.China’s Winter Tourism “No Longer Off-Season,” Consumption Hotspots Are Emerging
Winter was once the off-season for tourism, and how to uncover the value and potential of winter tourism has always been a key issue for many tourist destinations. But in recent years, with improvements in living standards and shifts in lifestyle, winter travel has become the new norm.
The Office of the Ministry of Culture and Tourism recently issued the “Notice on Ensuring the Supply of Winter Tourism Products,” which calls for the launch of a range of high-quality winter tourism offerings featuring local characteristics and seasonal appeal, including ice and snow tourism, hot spring tourism, wellness tourism, folk culture tourism, and winter escape tourism. The goal is to accelerate the reform of the tourism supply side, enhance the supply of winter tourism products, and meet the growing demand for winter tourism among the public.
Yanhai Tourism Industry’s Three Hot Spring Resorts Help Build the “70 Kilometers South of Beijing” Hot Spring Brand
Located within the “70 Kilometers South of Beijing” zone, Bazhou City is well known in the Beijing-Tianjin-Hebei region for its abundant geothermal resources. The city has 500 square kilometers of explored geothermal hot spring areas and a reserve of 22 billion cubic meters of hot water. The mineral-rich hot spring water offers health and wellness benefits, beauty enhancement, and mental purification. It is the top choice for winter hot spring tourism and wellness tourism in the Beijing-Tianjin-Hebei region.
Yanhai Tourism Industry operates three major hot spring resort hotels: Mingtang Sun Moon Lake Hot Spring Club, Mingtang Hot Spring Resort, and the Etown Hotel & Resort. These properties focus on transforming individual hot spring experiences into holistic wellness destinations, adopting a diversified development philosophy. Through integrated resort and leisure tourism, they aim to provide visitors with an immersive and healthy lifestyle experience, supporting the development of Bazhou into a leading hot spring and wellness tourism hub in the Beijing-Tianjin-Hebei region.
On the afternoon of December 14, 2018, the inaugural “Bazhou Hot Spring Festival” and the “Exquisite Enjoyment · Hot Spring Realm” themed photography competition, hosted by the Bazhou government and organized by Yanhai Tourism Industry, kicked off at the Mingtang Sun Moon Lake Hot Spring Club. Aligning with Bazhou’s development goals and future vision, through a grand opening ceremony and four consecutive monthly sub-events, Yanhai Tourism Industry will help reinforce the lifestyle-oriented identity of “Bazhou Hot Spring City.”