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"Fresh Fujian · Pingtan Blue" Debuts in France

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — The Fujian Provincial Department of Culture and Tourism will continue to focus on France as one of its key overseas marketing markets, further intensifying promotional efforts to achieve new breakthroughs in Fujian's tourism market in France.


To further promoteFrancecooperation and exchanges in the field of tourism,the China Fujian Tourism Promotion Delegation held2018(year)12(month)20(day)aFresh Fujian·Pingtan Blue(France)tourism promotion event in Paris, France; simultaneously,Events; during the same period,12(month)21(day)inCaen, Normandy, France,a"Fresh Fujian·Pingtan Blue" (France) tourism symposium was also held.

At the tourism promotion event in Paris, France,responsible officials from the tourism departments ofFujian, ChinaandParis, France,Representatives from the France-China Association, the Fujian Chamber of Commerce, and the French office of Xiamen Airlinesas well as travel agents and media reporters from Paris, France60and many othersgathered together,to jointly experience the unique charm of “Fresh FujianPingtan Blue” and further deepen tourism exchange and cooperation between the two regions for mutual benefit.Chen Shibin, Deputy Director of the Tourism Development Committee of Pingtan Comprehensive Pilot Zone in Fujian Province,Director of the Marketing Department of Normandy Tourism Board,Edouard VALEREGeneral Manager of the French Visa Application Center,Zhao Zongbin,Chairman of the Strategic Cooperation Committee at the Global Headquarters in Parisattended the promotion event.Anne LETTREEAttending the promotional event.

At the tourism symposium held in Normandy, France, Chen Shibin, Deputy Director of the Tourism Development Committee of Pingtan Comprehensive Pilot Zone in Fujian Province,Edouard VALEREDirector of the Marketing Department of Normandy Tourism Board,Aurélie NKEZErepresentatives from Trouville Tourism Office,as well as representatives from the Fujian Chamber of Commerce and associations in Normandy,FrenchNormandytravel agents,20and many othersparticipated in this symposium,to discussfurther deepening tourism exchange and cooperation between the two regions、TogetherPromote win-win cooperationEngaged in friendly discussions.

Director of the Marketing Department of the Normandy Tourism BoardEdouard VALEREExtended a warm welcome to the Fujian guests present at the event and expressed high expectations and best wishes for enhancing exchanges between the tourism departments of the two regions and cooperation among travel agencies.

Fujian ProvincePingtanComprehensive Experimental ZoneDeputy Director of the Tourism Development Commission Chen Shibin delivered an enthusiastic speech at theevent,Hesaid:Paris, Normandyand Fujian have had close cultural and tourism exchanges in recent years, maintaining good cooperative relations in many areas, such as cultural tourism as well as cooperation in the field of air transportation. Going forward, we will continue to deepen the friendship between ParisandFujian, and between Normandy and Fujian— these two pairs of sister cities — learning from each other, helping one another, increasing connections and interactions on multiple fronts, laying a solid and positive foundation for future collaboration between the two sides.

Duringthispromotion session,tourism promotion ambassadorsintroduced to the gueststheoverview and tourism resources of Fujian and Pingtan,with a focus on promotingFujian TeaCulture,Hakka Tulou culture, as well as folk culture. In addition,tourismpromotionambassadorsalsothroughten internationaltravel stories promoted the "429”tourism resources of Fresh Fujian. The enchanting Wuyi wonderland, the romantic Gulangyu music island, the sacred Mazu ancestral temple, the stunning Pingtan coastal scenery, and the miraculous Hakka Tulou... all showcased the diverse and colorful landscapes of Fujian from multiple perspectives and in an all-round way., deeply captivating the attendees.

Subsequently,through a promotional video on Pingtan International Tourism Island,,the representatives were introduced toan overview of Pingtan tourism,,its rich and diverse tourism resources,and distinctive island tourism products.,The unique marine erosion landforms, stone houses,folk culture,island ecology,resort experiences,,seaside,beach,tourism products of Pingtan were presented to travelers from Paris and Normandy in France,,leaving the FrenchParisianand Norman travel agents full of admiration..It also invites French friends to visit Pingtan and experience a unique leisure lifestyle. Pingtan will offer everyone a novel and richly folkloric experience. The event aims to explore the tourism resources and products of Fujian and Pingtan, further promoting and publicizing“Fresh Fujian”tourism.

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