In the depths of winter, the area around Mingtang Sun Moon Lake Hot Spring Club is filled with the gentle sound of spring water circling the lake and a hazy mist, showcasing a unique charm beyond the hustle and bustle of city life. On the afternoon of December 14, the inaugural Bazhou Hot Spring Festival themed “Discover the Beauty of Bazhou, Unwind in Thermal Springs” and the “Premium Enjoyment · Spring Realm” themed photography competition, hosted by Yanhai Tourism Group, opened at Mingtang Sun Moon Lake Hot Spring Club.
Extending a Lifestyle Philosophy, Creating a City Calling Card
The opening ceremony kicked off with an exciting Chinese lion dance performance. The host then took the stage to officially declare the event open, introducing the theme of the first hot spring festival to the attendees — “Discover the Beauty of Bazhou, Unwind in Thermal Springs.” This theme interprets the aspiration and attitude toward a healthy lifestyle through the purity and beauty of Bazhou’s thermal spring water. Liu Shuli, General Manager of the North China Region of Yanhai Tourism Group, introduced to the guests the three major hot spring resort hotels operated by Yanhai Tourism Group: Mingtang Sun Moon Lake Hot Spring Club, Mingtang Hot Spring Resort, and Yituo Downton Boutique Hotel. She shared insights on their operational highlights and distinctive features, demonstrating the group’s practical and outstanding service philosophy. The goal is to break away from the singularity of traditional hotel offerings, elevate customer experience, and meet diverse needs. By integrating multiple business philosophies and expanding on the core concept of wellness, the aim is to offer visitors an immersive, unique experience and promote a healthier lifestyle. This, in turn, helps position Bazhou as a premium hot spring destination within the Beijing-Tianjin-Hebei region and establishes it as a sought-after city for travelers.
Founded in 2010, Yanhai Tourism Group operates under a unified external platform known as “Yidu Vacation.” The group consists of the Hotel Division, Scenic Tourism Division, Characteristic Towns Division, and Travel Specialty Goods Division, forming the Yanhai Tourism Industry Group. Centered around the economically and tourism-developed regions of Beijing-Tianjin-Hebei and the Yangtze River Delta, the company focuses on characteristic resort chain hotels, boutique inn chains, and characteristic towns/rural vacation complexes as its core business. It aims to become a leading domestic provider of comprehensive travel services integrating accommodation, dining, tourism, and entertainment, offering customers one-stop, high-quality travel services for short-distance trips.
Yanhai Tourism Group owns several brands including Yijie Resort Chain Hotels, Yiyun Boutique Inns, and Yituo Downton Boutique Hotels. As of November 2018, the group had nearly 300 operational hotels/inns across 13 provinces and municipalities.
The inaugural “Discover the Beauty of Bazhou, Unwind in Thermal Springs” Bazhou Hot Spring Festival will last for one month. For specific details about the activities, you can search for and follow the WeChat public account “Yidu Vacation.”