Recently, through interactions with domestic outdoor brands, Nanjing Ningfei learned that some Chinese outdoor brands and companies, while focusing on the domestic market, are also turning their attention to overseas markets. However, due to resource limitations, they face challenges such as how to promote their brands and expand their influence abroad through various platforms, how to access more trade resources, and how to improve supply chains.
To effectively address these issues faced by brands and companies, the 2019 Asia-Pacific Outdoor Show is actively developing and expanding overseas resources. Currently,Nanjing Ningfei has set up an Americas office, with an administrator based in Canada handling part of the overseas operations. In the near future, wewill establish overseas social media platforms such as Facebook, Twitter, and Instagramto maintain long-term, effective communication with overseas media. On one hand, this will leverage local media promotion to attract a wealth of international professional attendees to the 2019 Asia-Pacific Outdoor Show. On the other hand, it will help us stay updated on overseas market trends, quickly respond to information, and build a more comprehensive marketing network. This will truly serve as a bridge for domestic outdoor brands to enter overseas markets, break down barriers to international expansion, enable targeted and efficient promotion, and facilitate mutual resource connections.
In addition,while maintaining deep cooperation with the Taipei Innovative Textile Application Show (TITAS), Nanjing Ningfei is also actively engaging with associations in Hong Kong, Macau, Taiwan, and overseas, aiming to establish long-term partnerships to ensure mutual promotion and support among outdoor brands both domestically and internationally, as well as to enhance the international influence of the Asia-Pacific Outdoor Show and attract more overseas trade visitors. Currently,we have established partnerships with the America Outdoors Association and Japan’s SPORTECto further share resources, promote outdoor brands both at home and abroad, and foster positive industry interactions.
America Outdoors Association
Since 1989, the America Outdoors Association has been committed to ensuring that outdoor enthusiasts in the recreational industry have a voice. Its members are a group of outdoor enthusiasts who are knowledgeable about outdoor livelihoods, outdoor living, and related products and skills. Today, the association offers a one-stop resource hub for all kinds of outdoor gear and is a leader in areas such as public policy related to outdoor activities, business innovation, and the promotion of leisure activities. As a member-driven organization dedicated to supporting American outdoor equipment businesses and their suppliers, the America Outdoors Association not only provides effective resource support to outdoor gear companies to foster industry growth but also offers a platform for members to connect, learn from each other, and grow together over the long term.
SPORTEC
SPORTEC is a Japanese exhibition focused on the sports and fitness industries, bringing together well-known brands from both Japan and abroad in the sports and fitness fields. It attracts professional attendees involved in facilities, equipment, sports nutrition supplements, as well as courses, apparel, and accessories.
From SPORTEC, we also learned that with the upcoming 2020 Tokyo Olympics, the sports-related market in Japan is growing rapidly. The fitness market and the management markets for yoga and Pilates studios are expanding, as are the markets for sports supplies and sports tourism. Additionally, as more elderly Japanese people are participating in marathons and race walking events, Japan is promoting the expansion of the sports and health-related market as part of its national strategy. This includes markets for fitness and sports experiences, tourism, sports viewing, beauty, diet, and health improvement for the elderly. This trend may present an opportunity for brands looking to enter the Japanese market. In response, Nanjing Ningfei will leverage its own resources to provide practical and effective support for brands.
With a mindset of win-win cooperation and resource sharing, Nanjing Ningfei will deepen exchanges and collaboration with more overseas partners. While enhancing the influence of the Asia-Pacific Outdoor Show, we will also extend targeted invitations to professional attendees from North America, Southeast Asia, and Hong Kong, Macau, and Taiwan, uniting online and offline, domestic and international forces to effectively address the real development needs of brands.
June 20–23, 2019, Nanjing International Expo Center, Asia-Pacific Outdoor ShowAt the event, we will provide you with opportunities for face-to-face engagement with professional attendees from around the world, further integrating internal and external resources to achieve vigorous growth for your brand.
Registration for the Asia-Pacific Outdoor Show is now open,
June 20–23, 2019, Nanjing International Expo Center
Scan the QR code to join now.
For more information,
visit the official website of the Asia-Pacific Outdoor Show.
www.outdoor-show.com.cn
TEL:025-86891013, 025-86891506, 025-86891551, 025-86891519
E-mail:outdoor-show@nfexpo.com
Visitor inquiry hotline
TEL: 025-66925145
E-mail：sunnycao@nfexpo.com
