To continuously build the "Dynamic Life" brand and meet the diverse needs of cardholders, the Industrial Bank Credit Card Center has developed multiple platinum credit card products and launched various benefit activities in recent years, which have been well received by cardholders. This year, through platforms such as the "Haohingdong" APP and the official credit card service account, a full-channel benefits mall platform has been established, with a variety of colorful activities launched one after another, receiving an enthusiastic market response.

Benefits Drive Growth, Card Volume Soars

      Starting from the customer’s perspective, the Industrial Bank Credit Card Center has delved into personalized benefits for segmented customer groups, creating a variety of benefits tailored to platinum cardholders of different products. For example, for business travel customers, the bank has created the Youyi Business Travel Card, featuring travel benefits such as access to domestic and international airport lounges and discounted mileage exchanges using points. For health-conscious customers, the Youyue Health Card has been issued, focusing on medical benefits such as health check-ups and dental cleaning services. By integrating high-end benefits in fashionable living, quality travel, and card usage protection, the bank proudly launched the Xingxiang Card, while also providing additional exclusive benefits for its holders, including swimming and fitness services at five-star hotels, double points for installment services, and double points for overseas transactions. Currently, the benefits of Industrial Bank's platinum card products cover multiple areas such as business travel, health, sports, travel, and card protection, and in line with the wave of consumption upgrades, the benefits continue to evolve, constantly sparking market highlights.
      According to the "Industrial Bank Co., Ltd. 2018 Semi-Annual Report," as of the end of June 2018, the cumulative number of Industrial Bank credit cards issued had reached approximately 36.63 million, with about 5.59 million new cards issued that year, a year-on-year increase of 37.48%. Premium and practical product benefits have helped the Industrial Bank credit card issuance volume climb steadily.
 

Online Strength, Self-Service Convenience

      Good products also need a better platform. Thanks to the strategic layout of Industrial Bank’s "Weaving Network Project," with the launch of the "Haohingdong" APP, all the benefits attached to Industrial Bank credit card products have gone online. Currently, customers can not only check their used benefits in the "My Benefits" section of the "Haohingdong" APP, but some benefits can also be self-booked in this section. With just a few taps, customers can book services such as airport transfers and lounge access online, making reservations effortlessly and enjoying convenient use.
      In addition, the functions of the official WeChat account of Industrial Bank Credit Cards are continuously being upgraded, successfully building a bridge for interaction between the bank and its customers. To meet customers' exploratory and temporary experiential needs, the Industrial Bank Credit Card Center has set up a benefits mall on channels such as the "Haohingdong" APP and the official WeChat account of Industrial Bank Credit Cards. Cardholders can purchase their desired benefit services on a self-paid basis. Customers can access and purchase benefit products through "Haohingdong" APP - "Xingdong Mall" - "Benefits Mall," or via the official WeChat account under "Query Management" - "More Services" - "I Want Privileges." The benefits mall currently offers 15 products across four major categories: travel, drivers, food, and health. In conjunction with the "Double Eleven" hotspot, four limited-time promotional products — airport transfers, lounge access, car washing, and dental cleaning — have been launched. Customer attention has been strong, and limited products were sold out within seconds of the event starting, reflecting a positive market response.
      It is revealed that in the near future, the Industrial Bank Credit Card Center will further enrich benefit products and services in conjunction with projects such as the "Italian Red Carpet Plan" and "Haohingdong Korea." It will also continue to launch the "Ten Rights, Ten Beauties" benefit exchange and invitation experience activities, with more market-relevant specialty products to be added to the benefits mall. With "benefits" services as the focus, the Industrial Bank Credit Card Center aims to bring customers "more experiences, more exchanges," wholeheartedly enhancing the customer experience and accompanying customers to create a "Dynamic Life" together.