As a popular winter tourist destination, Snow Town received significant attention and discussion right after its opening in 2018.
Snow Town is a well-known tourist attraction in Northeast China and a top choice for many visitors from southern regions exploring the north. During its peak tourist season, the clearly marked prices at Snow Town have become a focal point of attention among netizens.
Recently, netizens who have actually visited Snow Town mentioned that the electronic screens at the entrance of the scenic area clearly display all consumption prices as well as complaint channels, making the experience more reassuring. When they visited, the accommodation prices were not as outrageous as rumored—the homestay rates were quite reasonable.
Most shops within the Snow Town scenic area also offer free hot water, adding a touch of warmth in the icy environment. In Snow Town, the bright red lanterns hanging under every household’s eaves create endless charm against the snowy backdrop. Evenings in Snow Town are far from dull, with bonfire parties and yangge dances adding a rich local flavor and a strong sense of the Northeast.
China’s Snow Town (Photo by Zitong)
Snow Town Tourism Is Different – Management and Services Get an Upgrade
As the national consumption level continues to rise, both the number of tourists and per capita spending are increasing. Along with this upgrade in tourism consumption, service quality in the tourism industry is also being enhanced.
Tourism is a major driver of local industries, but snowy landscapes don’t automatically turn into gold mines. As the tourism management authorities in Snow Town have said: only by providing high-quality, high-level services at every stage can they win the trust of tourists and build a good reputation.
It’s reported that this year, significant upgrades have been made to both the hardware facilities and software management measures within the scenic area. Visitors can purchase tickets through the WeChat public platform and e-commerce websites, and can enter the park independently using their ID card or facial recognition, making the entry process much more convenient. Relying on the Snow Town WeChat account, a public review system has also been established, with each business given a sign displaying its street number and a QR code for reviews. Visitors can scan the code to evaluate aspects such as service and pricing.
In addition, multiple improvements have been made in transportation and the quality of service personnel. Through these comprehensive measures, travel has become more convenient and worry-free for visitors.
China’s Snow Town (Photo by Zitong)
The Secret Reason You Just Have to Go to Snow Town
There are so many places in northern China—not all of them get snow, so why go to Snow Town? Some even promote online that “Hokkaido’s snow is cheaper” from a cost-performance perspective... Why go out of your way to Snow Town just to see snow?!
It’s only after personally experiencing Snow Town that you can truly understand the sentiment behind the phrase: “There is only one Snow Town—in China, and even in the world.” Snow Town’s snow is simply a must-see.
The difference between “having snow” and “Snow Town” lies in the unique beauty of Snow Town—it’s not just about the vastness, but a kind of crystal-clear beauty. Thanks to nature’s artistry, this place enjoys a unique climate with abundant, thick snowfall and fine, soft snow, transforming it into a beautiful fairy-tale snow kingdom every winter.
Winter in Snow Town is incredibly beautiful, making many who haven’t been there dream of visiting. The homes of over a hundred villagers are covered in pristine white snow, resembling a series of connected “snow houses.” The real Snow Town looks like it has stepped right out of a painting. The thick snow takes on various shapes, creating lovely snow mushrooms, snow tables, and snow cakes all around Snow Town... a true spectacle of northern beauty.
The beauty of Snow Town is beyond doubt. But for a scenic area to achieve sustainable development, in addition to natural conditions, the improvement of its cultural environment is essential. Today, Snow Town is actively working to create the best possible market environment for its visitors.
With the continuous improvement of tourism policies and management, it is believed that the comprehensive development of tourism in Snow Town will enter a new stage, allowing more visitors to enjoy the beauty of ice and snow tourism.