Nogami (Nogami (乃之美 / nogami) may not be a household name for most, but its outstanding “raw” bread has earned a notable reputation in Japan. With the mission of creating “the tastiest bread in Japan,” and through the use of fresh ingredients and masterful techniques, its reputation has continuously improved since the launch of its first flagship store in Uehommachi, Osaka, spreading the joy of its delicious bread all over Japan.
The Beauty of “Raw” Bread
The most distinctive feature of Nogami bread is that it doesn’t use eggs, but instead employs top-grade 100% Canadian wheat flour, with honey specially added as an ingredient. Each loaf is meticulously baked by skilled artisans. To achieve the perfect crumb and crust, temperature and baking time are strictly controlled. Every ingredient is carefully selected to bring out the natural flavors and sweetness.The hallmark of Nogami bread is its absence of eggs, using only premium 100% Canadian wheat flour, along with the special addition of honey. Every loaf is carefully hand-baked by artisans. To achieve the ideal crumb and crust, the baking temperature and timing are precisely managed. Each ingredient is chosen with great care to highlight its natural flavor and sweetness.
When it comes to the bread’s softness, the craftsmanship is so refined that even the crust is tender and elastic. It’s said that some Japanese customers buy Nogami bread just to eat the crust. Moreover, it’s delicious without any additional preparation — ready to eat as is. The pleasure of eating it fresh isn’t just about being “soft,” but rather akin to savoring chocolate, with a melt-in-your-mouth texture, moist and chewy mouthfeel that lingers. Interestingly, the flavor becomes even more wonderful when eaten the next day, and even if the bread is frozen, it retains its original bounce once thawed. It’s truly magical “raw” bread that brings smiles and happiness to every customer.It’s this unique taste experience that has made Nogami’s
Thanks to these distinctive flavor experiences, Nogami’s“raw” bread has consecutively won top honors, including being ranked #1 in Yahoo!’s food keyword search for 2017, the Gold Award for “Japan’s Bread of the Year 2016,” and being selected as one of the “Top 10 Famous Japanese Breads.” It has been widely reported in the media, and new store openings are often met with long queues.At the same time, online reviews are overwhelmingly positive.
Beautiful Ways to Enjoy “Raw” Bread
Nogami“Raw” bread is priced at 864 yen for 2 pounds (about 53 RMB) and 432 yen for 1 pound (about 27 RMB). While the price is somewhat higher compared to other breads on the market, once you try it, you’ll surely feel that “this deliciousness is absolutely worth the price!” Before taking a bite, check out the official serving suggestions below — they’ll help you enjoy an even better flavor experience.
If you let Nogami bread sit for a day, its flavor becomes richer, highlighting the natural sweetness and taste of the bread, allowing you to enjoy it at its best.
◆ Store away from direct sunlight, high temperatures, and humidity.
◆ If there are water droplets inside the plastic bag (from the steam when the bread comes out of the oven), wipe them off before storing.
◆ At room temperature (20°C–25°C), it can be stored for up to 4 days. If keeping for longer than 4 days, please freeze it.
◆ If stored at temperatures above room temperature (20°C–25°C), disregard the expiration date — consume as soon as possible after purchase or freeze it.
Get It Nearby and Try Something New Great as a Gift Too!
Nogami has stores all across Japan, from Hokkaido to Kyushu, totaling110 locations.In the Kansai region alone, there are34 stores, including the main store in Uehommachi, Osaka, and the newly opened Namba (なんば) store in Osaka, which debuted in April 2018.Also,in 2018, Nogami began actively expanding into the Kanto market, and now has 16 operational stores, including the Azabu Juban store in Tokyo. Travelers to the Kanto area can rest assured they’ll be able to find and buy their bread.For specific information, please refer to the official website below:
http://nogaminopan.com/shop_list/
(Currently only available in Japanese, but store locations can still be searched.)
Finally, we’d like to remind everyone that many shops close once their daily supply sells out, and there are always long queues of customers every day. So if you want to treat your taste buds, remember to go early or make a reservation in advance.