At 9:00 AM, guests arrived one after another, dipped brushes into ink, and signed their names on the Jiangnan-style courtyard wall, creating a calligraphy-and-painting-style check-in ceremony that sparked great enthusiasm.
The event officially commenced with an exciting drum performance. The host introduced the distinguished guests one by one. Subsequently, Mr. Zhang Haisong, General Manager of Huaxin Tiangang Xiyue Hotel in Fenghua, Mr.Gong Haoqiang, Chairman and President of Tianhai Holding Group, and Mr.Zhang Wei, Deputy District Chief of Fenghua District, delivered speeches in turn. Later, nine guest representatives were invited on stage to unveil the inauguration ceremony. The vermilion-painted gate on the screen slowly opened, symbolizing good fortune and a prosperous start for Huaxin Tian Gang Xiyue Hotel in Fenghua, as well as expressing high hopes for the flourishing development of the Tian Gang Xiyue brand in the area. On the occasion of the second anniversary of Fenghua’s transition from a county-level city to a district, and amid the region’s rapid development, the Tiangang Xiyue brand officially launched in Fenghua.As a local hotel brand, TianGang Xiyue’s inauguration in Fenghua attracted warm attention from local leaders and media.Through its compelling presentation of “innovating a Chinese-style lifestyle” and further expansion of its “Tian Gang Public Welfare” initiatives, Tian Gang Xiyue presented a “gift of joy” to commemorate the second anniversary.
Brand First, Leading an Innovative Chinese-style Lifestyle
As a new masterpiece in the Tian Gang Xiyue brand’s layout across Ningbo, Huaxin Tian Gang Xiyue skillfully integrates hotel design with the local characteristics of Fenghua.Upon entering, a brand-new Jiangnan-style mansion catches the eye—with blue bricks, wooden doors, upturned eaves, and tiled ridges exuding a Republic of China charm, while stone piers, wooden columns, archways, and carved stone windows tell of Jiangnan elegance. Classic elements of Fenghua’s culture and landscape such as Wuling Gate, Qianzhang Rock, and Shanchi River have been incorporated into the hotel’s artworks, complementing the Tianhuang Xiyue aesthetic. Beyond design style and ambiance, the event also featured performances in traditional arts, fragrance experiences, and Xiyue fashion shows, engaging guests through all six senses—sight, sound, smell, taste, touch, and feeling—to fully experience the unique charm of an “innovative Chinese-style lifestyle.” Particularly noteworthy were the introduced intangible cultural heritage crafts—grass weaving, dough figurines, tie-dyeing, and fried rice candy—which blended folk culture with Tianjin’s identity, creating interactive exhibits that allowed guests to enjoy both fun and traditional cultural enrichment.
TianGang Xiyue remains committed to inheriting and innovating traditional culture, bringing the cultural essence of an “innovative Chinese-style lifestyle” to Fenghua.Huaxin Tianhai Xiyue Hotel serves as a local cultural ambassador and a city parlor for Fenghua residents, spreading the philosophy of “A Happy Life, Accompanied by Xiyue,” and delivering the heartfelt experience of “Warm Meals, Warm Hearts, and Warm Journeys” to the city.
Philanthropy Alongside, Ningbo’s Strength Warms the Nation
The growth path of Tian Gang Hotels is also the development journey of Tian Gang’s public welfare efforts.Charitable donations have become a customary and significant “finale” during the opening of new Tiangang Xiyue locations.Five guest representatives slowly poured golden sand symbolizing hope and beauty onto the ceremony platform, marking the official establishment of the “Ningbo Charity Federation TianGang Public Welfare Fund.” Mr.Chen Yunjin, President of Ningbo Charity Federation, attended the ceremony and delivered a speech on-site, expressing recognition and encouragement for the development of Tianjin’s philanthropic endeavors. The official launch of the “Ningbo Charity Federation Tian Gang Public Welfare Fund” is of great significance to the future of Tian Gang’s philanthropy.From now on, this spark of public welfare nurtured and developed in Ningbo will continue to expand alongside Tiangang Hotels’ national market presence, spreading the core values of “respect and warmth” to every city in China, and bringing heartwarming support to more people in need across the nation.