Since its launch in August, the event attracted participation from tens of thousands of couples, with the platform accumulating over 100,000 total visits and nearly 20,000 likes. The photo captioned “We’re Here at Guan’egou” became the most liked romantic couple photo, receiving over a thousand likes. At the closing ceremony, Secretary-General Zhuan Xuan of the Love Alliance, along with leaders from over ten renowned scenic spots including Guangdong Guanyinshan National Forest Park, Chongqing Heigou Valley & Longlin Stone Sea, and Hunan Zhangjiajie Wulingyuan, were all present to witness this unforgettable moment.
During this event, the China Love Theme Scenic Spots Alliance specially created a dual-themed travel experience combining “love and tourism.” By integrating a fun check-in points system into conventional travel experiences, it offered visitors a richer and more engaging journey. At the same time, the Alliance delved deep into the love culture elements of the scenic areas, helping tourists move beyond superficial sightseeing and uncover the deeper meanings within these destinations.
To enhance the campaign’s influence, the China Love Theme Scenic Spots Alliance leveraged the power of popular web portals and KOL media to achieve extensive, high-impact, and multi-channel promotional coverage. From the offline launch ceremony at Beijing’s 798 Art Zone to online promotional articles such as “Why Not Show Your Love? It’s Time to Share It Now” and “9,999 Yuan – We Want to Give You a Trip About Love, Capturing the Beauty of Your Relationship,” as well as the production and promotion of alliance scenic area videos, and marketing efforts on the official Weibo account of the China Love Theme Scenic Spots Alliance. Additionally, the Alliance collaborated with nearly 100 well-known media outlets including Guangming Daily, Today’s Headlines, NetEase, Tencent, Sina, and Sohu, achieving cumulative exposure of tens of millions, continuously drawing public attention. The event’s grand cash prize of 9,999 yuan further significantly boosted its influence and appeal, making it one of the rare, high-value tourism campaigns in China.
Regarding the rationale behind creating the love-themed scenic spot IP, Secretary-General Zhuan Xuan of the Love Alliance mentioned that the China Love Theme Scenic Spots Alliance aims to unite and incorporate domestic scenic spots with a clear focus on love, establishing branded love-themed tourism projects. The success of this event also provided valuable experience and direction for the Alliance’s future development. With “love” as the central theme, the Alliance hopes to allow visitors to perceive, discover, and create love during their travels, thereby continuously growing the love-themed scenic spot IP and bringing a sense of happiness to more people.
Some say, “Because of one person, you fall in love with a city.” Similarly, the China Love Theme Scenic Spots Alliance also hopes that because of one person, and because of the existence of the Alliance, people will come to love these romantic journeys. In the future, the China Love Theme Scenic Spots Alliance will stay true to its original mission, continuing to build love-themed scenic spot brands and spread the power of love.