2018 "Yellow River Meets the Sea" Tourist Shuttle Launch and Shandong Tourism Promotion Press Conference Held
— October Journey Along the Yellow River, Take in the Breathtaking Scenery
To promote the voice of "Yellow River Meets the Sea" to the world, establish the brand of the "Yellow River Meets the Sea" cultural tourism destination, and showcase tourism resources, the press conference for the 2018 "Yellow River Meets the Sea" Tourist Shuttle Launch and Shandong Tourism Promotion was held on the afternoon of October 24 at the Lanhua Yuhua Grand Hotel in Jinan. Attendees included Yan Xiangjun, Director of the Market Development Division of the Shandong Provincial Department of Culture and Tourism; Yang Yanmeng, Deputy Director of the Shandong Provincial Tourism Promotion Center; Wang Yanhui, President of the Travel Agencies Branch of the Shandong Tourism Industry Association; Ren Xiaoce, Deputy Director of the Jinan Municipal Department of Culture and Tourism; Song Jiajing, Director of the Dongying Municipal Department of Culture and Tourism; Liu Yeboin, Standing Committee Member of Qihe County Party Committee, Secretary of the Party Working Committee and Director of the Administrative Committee of the Yellow River International Ecological City; Jiang Shaohua, Standing Committee Member of Dong’e County Party Committee and Executive Deputy County Magistrate; and Zhang Fan, General Manager of Tourism Big Data at Inspur Software Co., Ltd., among other leaders. Over 300 representatives from Jinan travel agencies, OTAs, clubs, and media reporters attended the press conference.
Building a Cooperation Platform to Promote the "Yellow River Meets the Sea" Cultural Tourism Destination Brand
Through videos, PPT presentations, and distribution of promotional materials, the event comprehensively showcased the high-quality tourism resources of the "Yellow River Meets the Sea" cultural tourism destination, introducing the profound and vast cultural heritage, magical and rare natural landscapes, and unique local customs of Dongying, Qihe, and Dong’e. Witnessed by all attendees, the launch of the "Yellow River Meets the Sea" tourist shuttle and the marketing campaign for the Shandong Tourism Promotion were officially initiated. The event also featured local specialty performances and lucky draws, bringing the atmosphere of the press conference to a climax.