The new strategic vision of the Asia Outdoor Trade Show is officially unveiled

October 23, 2018, the Asia Outdoor Trade Show (abbreviated as Asia Outdoor or AOTS) held a press conference in Beijing themed “Heritage, Embracing Change, Integration,” announcing a newly adjusted strategic plan. From June 27–30, 2019, the 14th AOTS will continue to be held in Nanjing and will fully implement the new development strategy, which is“offline focusing on AOTS as the core, supplemented by Fashion Outdoor Carnivals; online building an all-industry-chain information service platform for outdoor activities, extending B2B exhibition displays to the C-end, and providing exhibitors with diversified channels to reach consumers through a matrix approach covering the entire outdoor industry chain”. This creates a multi-dimensional system that enables frequent online communication and direct offline interaction among brands, dealers, and consumers. Representatives from multiple well-known companies such as Mr. Ludwig Meier, Director of Messe Friedrichshafen GmbH, Mr. Zhang Jida, General Manager of Beijing Demans Exhibition Consulting Co., Ltd., Mr. Li Yangjun, CEO of Nanjing Yuanya International Exhibition Co., Ltd., Mr. Lu Tuanhua, Chairman of Mountain Hardwear Outdoor Products Co., Ltd., Ms. Zeng Hua, Chairman of Beijing Skill Outdoor Products Co., Ltd., Mr. Kang Tai, Brand Marketing Director of Toread Holdings Group Co., Ltd., Mr. Ying Ran, Marketing Director of Beijing Polar Journey Technology Co., Ltd., Mr. Ren [surname unclear], General Manager of Longshi Trading (Shanghai) Co., Ltd., as well as media professionals and outdoor enthusiasts from both inside and outside the industry, attended the press conference.