・New categories clearly define the platform as a professional trade hub for sporting goods
・Expanded scale brings together the collective strength of China’s outdoor and winter sports markets
・Expanding perspectives with deeper focus on the development of China’s extreme sports market
・Partnering with ALPITEC CHINA to showcase the full winter sports industry chain
・Expanded scale brings together the collective strength of China’s outdoor and winter sports markets
・Expanding perspectives with deeper focus on the development of China’s extreme sports market
・Partnering with ALPITEC CHINA to showcase the full winter sports industry chain
Expanded scale brings together the collective strength of China’s outdoor and winter sports markets
Following the success of the previous edition, which attracted 276 exhibitors from 19 countries representing over 350 brands, ISPO BEIJING 2012 has seen strong enthusiasm from both domestic and international brands since the opening of exhibitor registration. Outdoor brands such as Salewa, Salomon, KingCamp, Kolumb, Toread, and MobiGarden; snow sports brands including Alpine Pro, Atomic, Deeluxe, Hagan, HEAD, K2, Nitro, Nordica, and Northwave. The German premium brand BOGNER, often referred to as the luxury of skiwear, will also make its China debut at ISPO BEIJING 2012, bringing not only top-tier high-performance sportswear that blends design and function, but also showcasing thrilling winter sports films to celebrate its 80th anniversary. To support the growth of domestic snowboard brands, ISPO BEIJING 2012 has specially launched the “ISPO EASY – Snowboard Incubation Zone” to provide more opportunities for small-scale distributors.
Expanding perspectives with deeper focus on the development of China’s extreme sports market
Having established itself as the premier professional trade fair for winter and outdoor sports in the Asia-Pacific region, ISPO BEIJING 2012 is broadening its scope to emerging extreme sports and street culture trends. The fusion of fun and self-challenge is what drives every extreme sports enthusiast. When traditional sports can no longer satisfy people’s desire for speed, excitement, and freedom, extreme sports and street culture have rapidly taken root in China and shown huge potential. Brands such as 686, AIRHOLE, Bataleon, DC, DRAGON, Drake, FIVE TEN, Liquid, Never Summit, Northwave, Nuggets, Planet Earth, PROTEST, and SMITH OPTICS will showcase their hottest 2012–2013 gear. In addition to connecting extreme lifestyle brands with retailers, ISPO BEIJING 2012 will feature a brand-new Mini Ramp indoor skateboard half-pipe, designed by European experts, making its first appearance at the event. Attendees can enjoy professional performances by brand riders and even take to the ramp themselves, plus experience the grand ISPO BEIJING party!
Partnering with ALPITEC CHINA to showcase the full winter sports industry chain
ISPO BEIJING and Italian exhibition company BolognaFiere S.p.A. continue their successful collaboration, with ALPITEC CHINA 2012 – China International Exhibition for Winter Sports Equipment and Facilities – being held concurrently with ISPO BEIJING.
As the most internationally recognized and influential winter sports equipment exhibition in China, ALPITEC CHINA brings not only the latest equipment and technologies—such as cable cars, chairlift systems, snowmaking machinery, and access control systems—but also shares international best practices. Teaming up with ISPO BEIJING, it offers a comprehensive 360° platform for professionals in the snow sports industry to explore and exchange ideas.
ISPO BEIJING 2012 will continue to uphold its commitment to professionalism and internationalism, providing Asia’s premier trade platform for sporting goods and fashion!
Register now for free admission: http://www.ispo.com.cn/beijing/templates_home_article.aspx?classid=928777282620