Family reunions matter even more during the Spring Festival.
After years of the traditional rushed "group tour" experience, an increasing number of Chinese travelers have found a better way to relax and vacation: leisure trips for families or even three generations together. However, there are relatively few travel products suitable for family fun on the market, and accommodation costs tend to be high, making this kind of "enjoying family time" travel style, for the time being, accessible mostly to only a small number of high-end families. Recently, Tujia.com, China’s first mid- to high-end vacation apartment platform, officially launched, offering highly cost-effective leisure vacation options that cater to the broader demand for family trips. Especially in Sanya, an international tourism island in Hainan Province, these mid- to high-end vacation apartments have been extremely popular since their launch, not only receiving strong support from local tourism authorities but also winning the favor of family travelers.
New vacation rental option for 2012
Following trendy travel styles such as "independent travel," "luxury tours," "group buying tours," and "self-drive tours," the long-popular overseas "vacation rental" (Vacation Rental, abbreviated as VR) model is gradually gaining traction in China. Especially with the growing demand for family leisure vacations spanning three generations, this emerging VR model is set to become a high-quality travel trend in 2012.