On the evening of December 23, 2011, elite figures from the mountaineering community across China gathered in Nanjing for the 10th National Annual Conference of Mountaineering and Outdoor Sports Clubs. During the event, the leading Norwegian outdoor brand SUCCPARD won applause from industry insiders with the launch of a product line themed “Norwegian Forest.”
In terms of market strategy, SUCCPARD is focusing on East China as its central hub, aiming to introduce this Nordic brand to Chinese consumers more quickly and effectively. Direct retail stores will soon be opened in Northeast, Northwest, and Southwest China. In the East China region, SUCCPARD has already established a strategic partnership with the Golden Eagle Group.
In the future, SUCCPARD will adopt “ENJOY NOW” as its core message, committed to providing professional clothing options for an increasing number of consumers, as well as thoughtful and attentive service for travelers.