As the new year 2012 began, outdoor sports brands were gearing up for action, and New Zealand’s Icebreaker was no exception.
    On January 3, 2012, the renowned New Zealand wool apparel brand Icebreaker announced that it would open its second TouchLab on January 23 in New York, with the new store located in Manhattan’s premier Meatpacking District.
    “The Meatpacking District is an exciting neighborhood with a magical vibe, and we’re thrilled to be part of it,” said Jeremy Moon, founder and CEO of Icebreaker.
    Icebreaker is a leading New Zealand outdoor brand specializing in wool apparel, and its running, cycling, and skiing clothing enjoy worldwide acclaim.