From February 22 to 25, CARAVA will participate in the ISPO BEIJING 2012 Eighth Asia Outdoor & Fashion Trade Show held at the China National Convention Center in Beijing. As one of the most powerful outdoor brands, CARAVA is fully gearing up for ISPO BEIJING 2012. At its distinctive booth No. 2.306, CARAVA will showcase its full range of 2012 new products, and a spring/summer and autumn/winter new product trade fair will be held around the booth during the same period.
According to CARAVA, the brand will readjust its marketing strategy for 2012. The annual promotion plan will be based on professional outdoor technology, guided by a fashion and leisure-oriented artistic direction, use widely recognized online technology as the main promotional medium, center around annual brand events, and adopt public welfare activities as a key promotional method to carry out a series of brand promotion campaigns.
Upholding the brand philosophy of “Professional Quality, Leading Fashion,” CARAVA has always been committed to integrating high-tech fabrics with its own advanced technical craftsmanship and meticulous design concepts to meet users’ emotional needs for “happy travel and fashionable comfort.” In 2012, CARAVA partnered with Italy’s Vibram for the first time and continued its strong collaboration with Sympatex. By applying the three-layer waterproof principle of glued shell jackets to footwear, CARAVA developed leading seamless waterproof shoes in China using three core technologies, pushing its footwear products into a higher level of professionalism. The 2012 autumn/winter mountaineering and exploration series introduced Sympatex waterproof fabric for the first time, along with new transparent waterproof membrane technology, achieving innovation and breakthroughs in outdoor equipment waterproofing. The application of this new waterproof technology makes the waterproof fabric lighter, softer, and more comfortable, while offering superior waterproof and breathable performance. These products are set to become new favorites among outdoor enthusiasts and a focal point of attention in the outdoor industry.
ISPO BEIJING 2012 CARAVA Booth No.: 2.306. Let’s meet there and witness the new 2012 CARAVA product series together.
