In January 2012, KingCamp, a leading brand in family outdoor activities and outdoor self-driving camping equipment, grandly opened its new store at Tianhong Mall's AOE branch, further expanding its store network. The new store is located in Beijing’s key business district — the Aoyuan (Asia-Olympic) business area. KingCamp chose this location due to the district’s strong appeal to travel consumers, driven by major sporting events such as the Asian Games and the Olympics, aiming to tap into the travel consumer market.
