SALEWA, an international top-tier outdoor brand with 76 years of history dedicated entirely to mountaineering and exploration, carries the assurance of precision, reliability, and high quality through its German heritage, while its Italian management team infuses the products with elements of freedom, passion, fashion, and taste.Following the Munich exhibition, the SALEWA brand will present itself in a brand-new look spanning over 150 m² at ISPO CHINA 2012 in Beijing (Booth No.3.505). The brand’s five major product lines, offering everything from professional to casual gear — AlpineXtrm PRO (Professional Extreme Mountaineering Series); AlpineXtrem (Extreme Mountaineering Series); Alpine Active (Active Mountaineering Series); 5C (Five Continents, Urban, Travel, and Casual Series); and LA MANO (Fashion and Climbing Series) — will all be on display at ISPO CHINA 2012 in Beijing. We look forward to sharing them with you.
No matter where in the world we are, our R&D team works continuously with professional athletes to explore the harshest and most extreme environments on Earth. Based on these experiences, we use the best and latest fabrics and technologies to develop fully reliable, all-weather, full-range functional products that offer explorers the safest and most comfortable protection. The mountaineering boots with a “100% BLISTERFREE (100% Blister-Free)” guarantee, and the revolutionary MONTION FIT backpack system that fits more closely to the body — the motto “half the weight, double the strength” perfectly embodies SALEWA (Salewa)’s consistent focus on lightweight design...In 1982, SALEWA accelerated its global expansion, gradually establishing its sales network across multiple countries and regions in Europe, Asia, the Americas, and Oceania.With its outstanding quality and continuously enhanced professional performance, SALEWA became one of the fastest-growing professional outdoor brands in the market at the time, achieving high global brand recognition and acclaim.In 1990, following the acquisition of SALEWA (Salewa) by the Italian Ober Alp Group, the brand’s characteristics were further enriched.
The German heritage instills the brand with traits of precision, reliability, and high quality, while the Italian management team brings elements full of passion, fashion, and taste. Entering the new century, the development of the SALEWA () brand has reached unprecedented heights. While expanding its business, the brand also pays attention to sustainable development worldwide. The research, development, and application of various eco-friendly materials fully demonstrate the brand’s sense of social responsibility. In 2010, Inspiration Outdoor Trading (Beijing) Ltd. became the sole distributor of the SALEWA brand in China, marking the moment when the SALEWA eagle would take flight once again.