According to statistics, 70% of tourists during the Year of the Dragon’s Spring Festival chose independent travel. Faced with such a huge independent travel market, industry professionals analyze: as travel concepts evolve, an increasing number of small-group travelers—such as couples and families—are opting for vacation apartment stays, especially in the domestic tourism market during the Spring Festival. Travelers are arranging their itineraries independently, and reuniting with family at their travel destination has become a new holiday trend. Tujia.com, a vacation rental website that has been online for a short time, also experienced a situation where rooms were in extremely high demand and hard to come by.
Tujia user photo: DIY breakfast in a vacation apartment
Looking at various Spring Festival travel experiences shared online, many involve being ripped off or overcharged. Amid family reunions and celebrations, enjoying privacy and warmth at the travel destination through vacation rentals will become the top choice for more and more independent travelers.