Recently, the German outdoor brand SLRVTRU (Shenglatu) has entered the Chinese mainland market. Child star You Haoran, who is highly popular and followed among teenagers, has joined as the brand ambassador for SLRVTRU (Shenglatu), sparking widespread discussion in the outdoor sports industry.
The SLRVTRU (Shenglatu) brand was founded in Germany in 1885, mainly focusing on the research and development of professional outdoor equipment for youth hiking and trekking. As an outstanding century-old outdoor brand, it has consistently adhered to technological innovation and quality improvement over the years, maintaining its leading position in camping products such as hiking shoes and mountaineering shoes. It has also developed a full range of outdoor apparel, forming its own unique competitive edge, and has evolved into a top-tier youth eco-outdoor brand.
The brand’s entry into Baohui is due to the strength of Baohui Enterprise and the alignment between the brand’s essence and the local culture. It also marks the beginning of SLRVTRU (Shenglatu)’s brand journey in China. SLRVTRU (Shenglatu) has partnered with Baohui Shoe Industry Co., Ltd. to establish German Shenglatu International Holdings Limited, officially authorized as the sole and permanent operator of SLRVTRU (Shenglatu) eco-outdoor footwear, apparel, and accessory product series (China). It aims to serve every Chinese youth with its distinctive vision.
Through this collaboration, both parties will uphold the goal of creating the “No. 1 Youth Eco-Outdoor Brand,” adhere to a style of “accumulating strength for a breakthrough,” and strive to maintain strong “combat effectiveness.” Their aim is to make SLRVTRU (Shenglatu) a leader in the industry, providing consumers with professional, high-quality, and fashionable outdoor products. They advocate for a return to nature, a healthy outdoor culture, and a refined lifestyle philosophy that values health and leisure. Baohui Company will closely integrate the latest international scientific and technological achievements with the actual needs of the Chinese outdoor market, striving to enhance its R&D and design capabilities. It will perfectly combine the professionalism, functionality, and fashionability of youth products, always prioritizing new materials, new technologies, and new manufacturing techniques. The company is dedicated to continuously launching outdoor products that are highly functional, stylishly novel, and of superior quality, thereby promoting the development of brands such as SLRVTRU (Shenglatu).
