Speech by Lu Tunfeng, Outdoor Products of MobiGarden

 

Distinguished guests and friends from the press:

Good afternoon, everyone. I am very pleased to attend today’s ISPO BEIJING 2012 Asia Outdoor & Fashion Trade Show press conference as an exhibitor.

MobiGarden has grown alongside the development of outdoor activities in China. We could say that we have witnessed the journey of China’s outdoor industry. Over the past decade or so, the outdoor sector in China has evolved from a marginal industry into an indispensable and vital component of the sports industry. Outdoor has now become one of the most imaginative industries with unlimited market potential, attracting the attention of capital. Many of you here have grown during the same period. I clearly remember how small basement stores or street-side outdoor shops have now developed into influential outdoor retail chains in China, playing a positive role in the distribution of the outdoor industry and sharing in its great achievements. At that time, domestic outdoor brands, driven by their passion for the outdoors, persevered and became the backbone of China’s national outdoor brands, propelling the development of the industry. Foreign premium brands, which initially entered the Chinese market with skepticism, have now taken root and flourished in China’s highly inclusive outdoor environment, yielding abundant results. We are fortunate to have witnessed this remarkable era in China’s outdoor industry, fortunate to be part of such an industry full of endless imagination, and fortunate to jointly drive an industry with boundless market prospects. We are even more convinced that this is an industry worth dedicating our lives to.

The ISPO BEIJING Asia Outdoor & Fashion Trade Show can be said to have witnessed the rapid development of China’s outdoor industry in recent years. It is not only one of the most important professional trade fairs in the industry, but also the hub of industry information, providing comprehensive market insights and serving as a crucial platform for trends and information. The ISPO exhibition greatly benefits the development of the broader outdoor industry. For brands, it is an excellent platform to showcase brand spirit, culture, and themes. Since ISPO entered China, MobiGarden has established a partnership with it, which has now lasted a full eight years. It can be said that MobiGarden’s development has also benefited from this outstanding platform.

Since 2003, MobiGarden has fully entered the Chinese market. Its equipment products have covered over 800 outdoor stores across various cities nationwide, with sales volume leading the market and market share increasing year by year. Brand influence has rapidly expanded. In 2009, based on market conditions and its own characteristics, the company expanded from a single product line to a comprehensive outdoor brand and launched a nationwide plan for exclusive brand stores and mall counters, exploring a path of independent innovation with MobiGarden’s unique characteristics. In just two short years, it quickly established 250 brand stores and mall counters across the country.

In 2011, MobiGarden made further progress in product R&D and innovation by launching a new outdoor footwear series. This series utilizes the company’s independently developed outdoor protection technology system, XOPT (X-Outdoor Protective Technology), which improves product tactility while adding more professional outdoor functionality, offering outdoor enthusiasts multifaceted professional protection.

In the brand promotion plans for the future, MobiGarden has designed a series of promotional activities this year centered around outdoor technology and functionality, highlighted by outdoor fashion, and driven by a sense of social responsibility for public welfare and environmental protection. On February 23, a large-scale environmental protection and public welfare campaign themed “Green Action, Greening the City” will be launched at the MobiGarden booth. At that time, MobiGarden’s brand ambassador, Peter Ho, will serve as the image ambassador for the event, personally attending to support the campaign. With his influence as a public figure, he will encourage the whole society to focus on environmental protection and low-carbon living, supporting eco-friendly and sustainable lifestyles.

MobiGarden sincerely invites all guests and friends from the press to attend the “Green Action, Greening the City” National Media Conference to be held at 1:00 PM on February 23 in Booth 2.102.