Exclusive Green Field Report from ISPO Beijing 2012, February 21, 2012:
Australia’s global leader in outdoor accessories and lightweight travel solutions, Sea to Summit, will replace its previous distributor-based model with a direct sales approach through its transformed Chinese subsidiary. The brand will now promote and sell its products directly, while officially recruiting high-end outdoor retailers nationwide. By fostering mutual benefits, both parties aim to grow together and better serve China’s outdoor and travel enthusiasts, striving for a win-win-win situation.
Leveraging the advantages of the direct subsidiary model, Sea to Summit has comprehensively adjusted its retail prices, striving to become the first international brand to offer high-end products to China’s outdoor and travel enthusiasts at the most reasonable prices.
Actively participating in China’s outdoor expos, Sea to Summit is full of confidence and enthusiasm for the development of outdoor activities in China. On February 22 this year,at ISPO Beijing,the outdoor exhibition aims to fully showcase Australian-designed products to China’s outdoor enthusiasts and share the joy of outdoor adventures.
This is Sea to Summit’s booth at ISPO
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More exciting content from ISPO Beijing 2012 is coming soon. Stay tuned for Green Field’s special coverage of the exhibition. Special feature URL: http://www.lvye.cn/topic/ispo/index.html