ISPO Expo Highlights: KAILAS Brings a New Experience with Cutting-Edge Technology

         Exclusive Green Field Report from ISPO Beijing 2012, News from February 23, 2012:

       KAILAS is an outdoor brand originating from Oceania, founded in 1968, with a history full of remarkable achievements. In the late 1970s, KAILAS shifted to producing maritime and water sports equipment, and was almost forgotten in the mountaineering community. In 1999, KAILAS brand heir Jonathan King retraced his father’s footsteps to the mysterious KAILAS Mountain. Jonathan King was awestruck by the grandeur and mystique of KAILAS. Back in Australia, he was determined to develop KAILAS into a leading name in the outdoor industry, reinstating the brand’s original concept of “pioneering lightweight revolution” as its design philosophy. Over the next five years, KAILAS’s relentless pursuit of product lightweighting won the favor of outdoor enthusiasts who value minimal gear weight.

 

      After eight years of development in China, KAILAS has become the top-selling brand in professional sales channels, earning unanimous praise and widespread acclaim from professional mountaineers and outdoor enthusiasts. With nearly 500 sales outlets across 32 provinces and municipalities in China, in addition to professional retail channels, KAILAS is systematically entering shopping mall channels, laying a solid foundation for future growth.

 

       At this ISPO event, KAILASthe brand showcased product lines covering apparel,backpacks,sleeping bags,tents, climbing gear, footwear, and more. As a professionaloutdoor brand, a team of experienced explorers andmountaineersguide KAILAS’s designs based on real-world outdoor expertise, ensuring that products offer maximum protection in harsh and unpredictable extreme environments. KAILAS designers also incorporate more fashion elements into their creations, aiming to allow more everyday outdoor enthusiasts to experience the new sensations brought by cutting-edge technology.