The MobiGarden brand teams up with Peter Ho to launch the "Green Action, Greening the City" campaign

From February 22 to 25, ISPO BEIJING 2012, the 8th Asia Outdoor Trade Show & Fashion Exhibition, was held at the China National Convention Center in Beijing. During the exhibition, the MobiGarden outdoor brand booth was bustling with visitors. Its independently developed patented technology—the Outdoor Protective Technology System (XOPT-Outdoor Protective Technology)—attracted the attention of many professional outdoor enthusiasts, and the newly launched products on display also received high praise from numerous attendees. In particular, the appearance of the brand’s spokesperson, Peter Ho, pushed the atmosphere at the exhibition to a climax, creating an unprecedented scene that became the focus of attention for media and visitors alike.

On February 23, leveraging the opportunity of the ISPO BEIJING exhibition, the MobiGarden brand, together with popular celebrity Peter Ho, held a press conference for the large-scale environmental public welfare series activity "Green Action, Greening the City."

At the press conference, Mr. Lu Tunfeng, General Manager of MobiGarden, introduced that the brand is carrying out a series of environmental public welfare activities such as "Greening the City" and "Protecting the Tropical Rainforest" under the main theme of "Green Action." The primary goal is to promote a "green, low-carbon, ecological, and environmentally friendly" lifestyle in urban areas, encouraging people to step out of the city and connect with the outdoors. While engaging in outdoor activities, individuals are urged to link their personal environmental awareness with actions to protect the outdoor environment. Through rich and emotional expressions, the campaign seeks social resonance, raises public environmental consciousness, and encourages more people to participate in the "Green Action."

The first phase of the "Green Action, Greening the City" activity has been carried out by integrating various media resources and MobiGarden’s own assets to build a diverse, multi-dimensional communication platform. The communication philosophy of the "Green Action, Greening the City" activity plan aligns with MobiGarden’s brand proposition, advocating that people step out of the city but not abandon it; get close to the outdoors but not stay there forever.

Popular celebrity Peter Ho serves as the ambassador for the "Green Action, Greening the City" campaign. Mr. Lu Tunfeng mentioned that the collaboration with Peter Ho is not only because of his healthy, fashionable image, sunny temperament, and high popularity, but also because his active involvement in social charity and public welfare, along with his sense of responsibility, is consistent with MobiGarden’s brand positioning and philosophy. At the event, ambassador Peter Ho also shared his own eco-friendly and low-carbon lifestyle philosophy and called on more people to express their green declarations and support the "Green Action, Greening the City" environmental public welfare campaign by visiting the campaign’s webpage (www.lsxdchina.com).

At the launch ceremony, Mr. Lu Tunhua, Chairman of MobiGarden, Mr. Lu Tunfeng, General Manager, and brand spokesperson Peter Ho jointly launched the "Green Action, Greening the City" campaign. They signed their green declarations on a large T-shirt featuring the campaign’s theme design. Through MobiGarden’s comprehensive presentation, it is evident that the series of large-scale environmental public welfare activities under the "Green Action" initiative deeply embody the corporate image and responsibility of MobiGarden.