Exclusive report from Green Field (57yx) on ISPO Beijing 2012, February 23, 2012:
ISPO BEIJING 2012, the 8th Asia Outdoor & Fashion Trade Show, was held at the China National Convention Center in Beijing. During the exhibition, the booth of the outdoor brand MUGEDO was bustling with visitors. Its independently developed patented technology—the Outdoor Protective Technology System (XOPT-Outdoor Protective Technology)—attracted the attention of many professional outdoor enthusiasts, and the newly launched products on display also received high praise from numerous attendees. In particular, the appearance of the brand’s spokesperson, Peter Ho, pushed the atmosphere at the exhibition to a climax, creating an unprecedentedly lively scene that became the focus of attention for media and visitors alike.
