Exclusive Green Field Report from ISPO Beijing 2012, February 24, 2012:
The LONSDALE brand was founded in 1960 by the prominent British Earl LONSDALE. It is an authoritative brand in the field of sporty, fashionable casual wear, advocating a dressing style that embraces avant-garde and trendy cultural vibes. It is the dress standard for young and fashionable people in various situations including work and leisure, life and sports.
Lonsdale is the surname of a distinguished British earl and noble family. In 1922, Earl Lonsdale, together with Earl Quinn (known for the "Quinn Rules"), co-founded the British Boxing Association. They subsequently established the rule that gloves must be worn in public matches and brought "boxing" to the stage of modern sports.
After decades of development, the Lonsdale brand now has a global sales network spanning over four thousand outlets, including locations such as Milan in Italy, London in the UK, Paris in France, New York in the USA, Tokyo in Japan, Seoul in South Korea, Beijing and Hong Kong in China.
The fashion concept pursued in Lonsdale product design, “Sport is Fashion,” breaks through traditional frameworks, interpreting the most avant-garde and trendy cultural vibes within sporty fashion apparel.
Lonsdale is the surname of a distinguished British earl and noble family. In 1922, Earl Lonsdale, together with Earl Quinn (known for the "Quinn Rules"), co-founded the British Boxing Association. They subsequently established the rule that gloves must be worn in public matches and brought "boxing" to the stage of modern sports.
After decades of development, the Lonsdale brand now has a global sales network spanning over four thousand outlets, including locations such as Milan in Italy, London in the UK, Paris in France, New York in the USA, Tokyo in Japan, Seoul in South Korea, Beijing and Hong Kong in China.
The fashion concept pursued in Lonsdale product design, “Sport is Fashion,” breaks through traditional frameworks, interpreting the most avant-garde and trendy cultural vibes within sporty fashion apparel.
Mirror