Outdoor China Shanghai International Outdoor Sports & Leisure Goods Trade Fair(Shanghai Outdoor Show)
Co-organized by the Outdoor Products Branch of China Textile Commerce Association and Messe Frankfurt ((Shanghai)Limited
Company,the event integrates business networking and public education. The second editionwill be held2012in the year7
of5to7at the Shanghai Exhibition Center.
Shanghai is the ideal hub for brand and trend launches. As the region’s only outdoor industry exhibition,
the Shanghai Outdoor Show not onlyis committed to promoting the development of China’s outdoor sports industry but alsothrough in-depth collaboration with
international premium brands, brings“trendy”outdoor concepts to the industry and the public.“Trendy”
Outdoor enthusiasts aim to break the conventional perception of outdoor sports and advocate that both professional and amateur players can
have more exciting experiences,making outdoor activitiesmore accessible to urban dwellers.
Last year on12 [Month]20[Day], an event themed around“trendy”outdoor living kicked off in Shanghai.
Co-hosted by the Shanghai Outdoor Exhibition and the Shanghai Mountaineering Association,“Outdoorsy‘Discover Outdoors’Lecture Series:
The Power of Dreams”invited renowned Japanese mountaineer Mr. Naoe Yasushi to share his extraordinary journey from“a homebody”to a
free solo, alpine-style climbing expert. Over500[Number] executives from leading companies, outdoor brands,
retailers, large department store managers, and outdoor sports enthusiasts—totaling more than650[Number] attendees—were present, creating a lively atmosphere. This year, the exhibition will also host the
One Carat Dream Writing Campaign, fully supported by Mr. Naoe Yasushi, inviting young people with dreams to submit their stories as a way to encourage them to“chase their dreams
and take the first step forward.” To break away from the formal atmosphere of traditional trade fairs, the Shanghai Outdoor Exhibition has planned multiple comprehensive on-site activities integrating education
and interaction during the event. The previous edition successfully invited several international brands to jointly
For more exhibition details,please visitwww.outdoor-china.cn,or email
outdoor@hongkong.messefrankfurt.com
Introduction to Messe Frankfurt GmbH:
Messe Frankfurt GmbH is a renowned German trade fair organizer,2011with an annual turnover of4.57*billion euros and employing over1,769*participants
staff worldwide. The group operates28subsidiaries,5offices, and52international sales partners, with business coverage spanning150countries and regions.2011Messe Frankfurt GmbH has held over
100 trade fairs in more than30100 cities worldwide, with over half taking place outside Germany. The Frankfurt exhibition grounds cover101an area of 366,000 square meters and currently comprise
10 exhibition halls and57.81 conference center, with ownership held by the City of Frankfurt at1060% and the State of Hesse at140%.60%For further information about the company, please visit the website40%Preliminary figures (
): www.messefrankfurt.com.cn
*Introduction to the Outdoor Products Branch of China Textile Commerce Association2011The Outdoor Products Branch of China Textile Commerce Association is approved by the Ministry of Civil Affairs of China and is currently the only professional industry organization in China’s outdoor products sector. Its members
include internationally renowned companies such as The North Face,:
Gore-Tex,
The North Face,(The North Face)Gore-Tex,(Gore companies)Toread,(Toread)Kolumb,(Kolumb) Walden,(Vaude)Osprey,
Kailas,(Ozark)Sanfo Outdoor,(Sanfo Outdoor)and many other leading global brands.
For further information about the association, please visit the website: www.cttu.org