Exclusive Greenfield report on ISPO Beijing 2012, news from March 2, 2012:
2012Year2Month22to25, the brand-newISPO Beijing 2012Asia Outdoor & Sports Trade Show saw the participation of numerous top-tier international outdoor brands and also attracted outdoor enthusiasts from both home and abroad. As the most professional and cutting-edge outdoor media in China—Greenfield Outdoor Network—made significant moves at this annual event. Their dedicated and earnest reporting earned recognition and high praise from exhibitors, travelers, and netizens alike.
Looking back at the exhibition, Greenfield Outdoor Network not only had a cozy 40-plus square meter booth themed around “the second generation of outdoor enthusiasts”but also provided real-time, comprehensive, detailed, and in-depth coverage of the event. This included exclusiveinterviews with numerous leading outdoor brands, the publication of dozens of articles and high-definition photo galleries, and the shooting and editing of dozens of HD videos. At the same time, Greenfield Outdoor Network also actively hosted two forums—the Skiing Forum and the Second-Generation Outdoor Enthusiasts Forum. These forums attracted the participation of numerous experts, influencers, exhibitors, and travelers, all of whom spoke highly of the events. Meanwhile, at the Greenfield booth, on one hand wenot onlypresented a variety ofproducts related to the second generation of outdoor enthusiaststo the many visitorsbut also launched a sign-in activity for those visiting the Greenfield booth. Nearly a thousand people participated, and hundreds of travelers received free insurance cards with a coverage of 100,000 RMB as a “gift.”Greenfield’s physical booth—one of the largest media booths on-site At this year’sISPO Beijing
, Greenfield Outdoor Network launched the “Second Generation Outdoor” project aimed at youth sports, fitness, and outdoor activities. At this year’s
At this exhibition, Green Field Outdoor Network adopted "Hu Er Dai" (literally "Second Generation of Outdoors") as the theme of their booth. Did this family-friendly booth centered on parent-child interaction bring you a touch of warmth? In fact, starting from2011year3, Green Field Outdoor Network launched the "Hu Er Dai" project aimed at youth sports, fitness, and outdoor activities. At this edition of theAt the ISPO exhibition, Greenfield released a range of youth activity programs including skiing, hiking, mountaineering, birdwatching, stargazing, family bonding, military-themed events, and dozens more, with hundreds of families participating. This also attracted the interest of many exhibitors, all eager to come and observe and learn more firsthand. (For details, please clickhttp://www.lvye.cn/article-23627-1.html
Come take a look with fresh eyes and curiosity
Greenfield Outdoor Network interviews executives from multiple outdoor brands
Amidst an exhibition filled with numerous well-known brands, the Greenfield editorial team naturally seized the opportunity to engage with executives from some outdoor brands, obtaining first-hand insights to share with everyone and helping you better understand and keep up with the latest trends. For instance, in an exclusive interview withSALEWA the Asia Client Manager Florian Miguet, we learned aboutSALEWAthe latest sales developments in Asia; from Japan’s renownedOutdoor Fashionstylist Okabe Fumihiko, we gained insight into the fashion elements subtly integrated into product details; in conversation withGarminHuang Heng, the Marketing Director for North China, we experienced the optimized design and quality assurance of their products; and through dialogue withFERRINOYan Shu, the China Brand Manager, we presented to youFERRINOa century of classics...
Asia Client Manager Florian Miguet (for details, clickhttp://www.lvye.cn/article-23690-1.html)Japan’s renownedOutdoor Fashionstylist Okabe Fumihiko (for details, clickhttp://www.lvye.cn/article-23692-1.html)
Garmin
Marketing Director for North China Huang Heng (for details, clickhttp://www.lvye.cn/article-23674-1.html)