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ISPO BEIJING 2012 – A Testament to the Robust Growth of China’s Sporting Goods Industry

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — Record-breaking attendance: 38% increase compared to 2011 | Significant growth in exhibitor numbers and participating brands | The exhibition delivered a comprehensive high-level performance In 2012, ISPO BEIJING once again broke historical records: 24,507 industry professionals visited the National Convention Center, with 353 exhibitors from 21 countries and regions (+28%)...

l         Record-breaking attendance:2011year-on-year growth of38%

l         Significant growth in exhibitor numbers and participating brands

l         The exhibition delivered a comprehensive high-level performance

Exhibitor Feedback

Willy BognerMr.WILLY BOGNER GmbH & Co. KG AUF AKTIEN, President and CEO

ISPO BEIJINGIt was full of energy and fun. We met many clients and had ample time for exchanges, which was a great opportunity for us. We believe more European competitors will come here in the future, so we’re fortunate to have arrived first.

 

Mr. Kang Tae-seon,BLACKYAKCompany, Global President

ISPO BEIJINGThe scale is continuously expanding and will become a focal point for the Asian and even global markets. Here you can meet not only clients from China but also important exhibitors and visitors from Europe and the United States.

 

Donna CarpenterMs.Burton Snowboards, President

The Chinese market is currently experiencing strong supply and demand, so it’s essential to showcase our brand heritage in this market.ISPOThe brand is an international exhibition brand and trustworthy; therefore, we choseISPO BEIJINGto introduce ourBurtonbrand to Chinese customers and the industry.

 

Mr. Lu Tunfeng, General Manager of Zhejiang MobiGarden Outdoor Products Co., Ltd. (Mobi Garden)

Thank you toISPO BEIJINGfor providing this excellent platform, which signals the development of China’s outdoor industry. This year,ISPO BEIJINGsaw a significant increase in the number of professional visitors invited through retail channels, while clients from traditional outdoor channels did not decline. At the banquets and other events organized byISPO BEIJING , we learned a lot through exchanges with peers, especially with mature international brands as well as outstanding domestic ones.

 

Mr. Peng Xin, General Manager of Beijing Toread Outdoor Products Co., Ltd. (Toread)

This year’s attendance was higher than last year, with many being professionals in the outdoor industry. I believeISPO BEIJINGis a very important promotional platform for China’s outdoor industry and an excellent channel for brand communication. With everyone’s joint efforts, China’s outdoor industry will surely enter a period of rapid development. 

 

Reiner GerstnerMr.SALEWA OBER ALP SPAGlobal Marketing Director

For us,ISPOit is a high-quality platform that allows us to showcase our brand, meet both existing and potential clients, and discuss the next steps in our business.ISPO BEIJINGprovides exactly the large number of high-quality clients we need.

 

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