“Want to travel to Korea with me?” Song Joong-ki’s eye-catching gaze seeks travel companions.

▲ The latest Korean promotional video stars Song Joong-ki. (Photo / Provided by the Korea Tourism Organization)

By Chen Rui-zhong / Comprehensive reporting

The Korea Tourism Organization’s latest promotional advertisement featuring Song Joong-ki will be officially released soon. In the sneak peek of the ad, Song Joong-ki, dressed in a sleek white shirt and black pants, smiles and says, “Want to travel to Korea with me?” His handsome and electrifying appearance has charmed fans.

The Korea Tourism Organization stated that this advertisement has drawn attention due to Song Joong-ki’s role in “Descendants of the Sun.” The ad targets travelers aged 20–30 and highlights Korea’s unique creativity. It showcases various aspects of Korean tourism, such as meeting “innovative people,” tasting “Korean cuisine” that reinterprets tradition, feeling the “passion” unique to Koreans, and experiencing the all-day, all-night and captivating “nightlife.”

▲ The video also introduces Korea’s food culture.

The Korea Tourism Organization has already released a teaser of the advertisement on YouTube (Video 1,Video 2), and the full version is scheduled to be released on YouTube in Chinese-speaking regions and Southeast Asia on the 9th. In Taiwan, TV commercials will begin airing from the 23rd. Additionally, a global online promotional campaign is planned for September.

The Korea Tourism Organization noted that the number of Taiwanese visitors to Korea in the first half of the year has reached nearly 400,000. With the addition of the global advertisements and campaigns by the Korea headquarters and other promotional activities by the Taipei branch in the second half of the year, it is estimated that the number of Taiwanese tourists visiting Korea this year will exceed the annual target of 800,000.