In July this year, Cycling Sports Group (Cycling Sports Group (CSG)) will open an office in Shanghai, China, to directly sell Cannondale and GT branded bicycles in the Chinese market.
CSG Asia, as a leisure division of Dorel, has achieved steady growth over the past three years and has opened 19 new distribution channels across Asia.
“We are very pleased with the expansion of CSG’s business in China,” said Mario Stein, Senior Vice President for Asia Pacific and Emerging Markets at CSG. “The Chinese market is enormous and offers our brands an unprecedented opportunity.”
CSG Asia Sales Director Edward Vlutters will be sent to China to lead the charge. “China is probably the largest region in the world where our company has not yet developed its business. However, in recent years, the local sports bicycle market has grown rapidly. We’re excited to introduce our brands and products to local cycling enthusiasts.”
The two brands, Cannondale and GT, are targeting the high-end segment of China’s bicycle market. Local retailers will not only welcome the return of Cannondale but will also work with CSG to develop the GT brand in China.
“We are thrilled that Cannondale is entering China. We’ve been waiting for this day. I believe GT will play an important role in bringing BMX racing to China, because GT is definitely the global leader in BMX racing,” said Ms. Feng, from a bike shop in China.
CSG will assign three people at its Shanghai office to handle this business expansion. CSG will make an official announcement at the upcoming Shanghai Show, during which it will meet with potential distributors in a meeting room.
CSG will assign three people at its Shanghai office to handle this business expansion. CSG will make an official announcement at the upcoming Shanghai Show, during which it will meet with potential distributors in a meeting room.
