Sole Technology is continuing to expand its global business through a collaboration with I.T Group, a renowned trendsetter in the fashion retail market across Greater China. Starting in 2012, I.T’s retail stores will be the sole distribution channel for Sole Technology in Mainland China, Macau, and Hong Kong, selling products from its Etnies, Emerica, and Altamont brands.
I.T Group, which owns high-end action sports and fashion brands including Comme des Garçons, Givenchy, A Bathing Ape®, Obey, and Freshjive, has opened over 400 retail stores worldwide and enjoys high brand recognition among young consumers. This Hong Kong-based company has been recognized by Sole Technology as its ideal partner. Sole Technology plans to follow I.T’s expansion in China into the market.
“We’re very excited about entering the booming Chinese market,” said Pierre-André Senizergues, founder and CEO of Sole Technology. “We have worked with I.T in Hong Kong for many years. As we continue our global expansion, I.T is the perfect partner to represent our brand.”
By the end of 2012, I.T plans to have all Sole Technology brands available in its 27 stores across Mainland China, Hong Kong, and Macau.